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Arch West
Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's, Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide. Biography Early life West was born on September 8, 1914, in Indianapolis, Indiana. His parents, James and Jessie West, were immigrants from Scotland. West and his brother were raised at a Masonic home because his mother was too impoverished to care for them. He received a bachelor's degree in business from Franklin College (Indiana), Franklin College in Indiana in 1936. West was also a member of Kappa Delta Rho during his time at FC. West then served in the United States Navy in the Pacific War, Pacific theater during World War II as a gun, gunnery offic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doritos
Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. Other specialty flavors began to make their debut during the late 1980s. The concept for Doritos originated in a restaurant at Disneyland. Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. History The term ''dorito'' is a contraction of Spanish ''doradito'' (little fried and golden thing), which is a diminutive of ''dorado'' (fried and golden thing). The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s. Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopo, the company-owned restaurant cut them up, fried them, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kappa Delta Rho
Kappa Delta Rho (), commonly known as KDR, is an American college social fraternity, with 84 chapters (35 of which are active) spread out over the United States, primarily in the Midwest and Mid-Atlantic regions. Kappa Delta Rho's open motto is "''Honor Super Omnia''", or "Honor Above All Things". History Founding and development Kappa Delta Rho was founded in room 14 of Old Painter Hall at Middlebury College in Middlebury, Vermont on May 17, 1905. Middlebury was the site of chapters of three fraternities that year: Chi Psi, Delta Kappa Epsilon, and Delta Upsilon. However, not finding these organizations to their liking, the founders of the fraternity chose to create their own new organization. Kappa Delta Rho was the creation of a group of men from the Middlebury Commons Club by ten principal founders: George Edwin Kimball, Irving Thurston Coates, John Beecher, Pierce Wordsworth Darrow, Thomas Howard Bartley, Benjamin Edward Farr, Gideon Russell Norton, Gino Arturo Ratti, Ches ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research And Development
Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existing ones. Research and development constitutes the first stage of development of a potential new service or the production process. R&D activities differ from institution to institution, with two primary models of an R&D department either staffed by engineers and tasked with directly developing new products, or staffed with industrial scientists and tasked with applied research in scientific or technological fields, which may facilitate future product development. R&D differs from the vast majority of corporate activities in that it is not intended to yield immediate profit, and generally carries greater risk and an uncertain return on investment. However R&D is crucial for acquiring larger shares of the market through the marketisation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deep Fried
Deep frying (also referred to as deep fat frying) is a cooking method in which food is submerged in hot fat, traditionally lard but today most commonly oil, as opposed to the shallow oil used in conventional frying done in a frying pan. Normally, a deep fryer or chip pan is used for this; industrially, a pressure fryer or vacuum fryer may be used. Deep frying may also be performed using oil that is heated in a pot. Deep frying is classified as a hot-fat cooking method. Typically, deep frying foods cook quickly: all sides of the food are cooked simultaneously as oil has a high rate of heat conduction. The term "deep frying" and many modern deep-fried foods were not invented until the 19th century, but the practice has been around for millennia. Early records and cookbooks suggest that the practice began in certain European countries before other countries adopted the practice. Deep frying is popular worldwide, with deep-fried foods accounting for a large portion of global calor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corn Chip
Corn chips are a snack food made from cornmeal fried in oil or baked, usually in the shape of a small noodle or scoop. Corn chips are thick, rigid and very crunchy. Corn chips have the strong aroma and flavor of roasted corn, and are often heavily seasoned with salt. In the United States, Fritos is one of the oldest and most widely recognized brands of corn chips. While corn chips and tortilla chips are both made from corn, the corn in tortilla chips is subjected to the nixtamalization process, resulting in a milder flavor and aroma, and a less rigid texture. Tortilla chips also tend to be larger, thinner, less fatty, and less salty than corn chips. Corn chips are usually eaten alone or with a chip dip. They are a common ingredient in homemade and commercial party mix. In the Southwestern US, a popular dish, Frito pie, is made with corn chips and chili. In some areas, it is popular to pour the chili into a bag of corn chips and eat the mixture directly from the bag. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Diego, California
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States and the seat of San Diego County, the fifth most populous county in the United States, with 3,338,330 estimated residents as of 2019. The city is known for its mild year-round climate, natural deep-water harbor, extensive beaches and parks, long association with the United States Navy, and recent emergence as a healthcare and biotechnology development center. San Diego is the second largest city in the state of California, after Los Angeles. Historically home to the Kumeyaay people, San Diego is frequently referred to as the "Birthplace of California", as it was the first site visited and settled by Europeans on what is now the U.S. west coast. Upon landing in San Diego Bay in 1542, Juan Rodríguez Cabrillo claimed the area for Spain, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jell-O
Jell-O is an American brand offering a variety of powdered gelatin dessert (fruit-flavored gels/jellies), pudding, and no-bake cream pie mixes. The original gelatin dessert (genericized as jello) is the signature of the brand. "Jell-O" is a registered trademark of Kraft Heinz, and is based in Chicago, Illinois. The dessert was especially popular in the first half of the 20th century, remaining popular in certain demographics. The original gelatin dessert began in Le Roy, New York, in 1897, when Pearle Bixby Wait trademarked the name ''Jell-O''. He and his wife May had made the product by adding strawberry, raspberry, orange, and lemon flavoring to sugar and granulated gelatin (which had been patented in 1845). When water is added and the mixture is allowed to sit in the fridge for a few hours, it solidifies. Description Jell-O is sold prepared (ready-to-eat), or in powder form, and is available in various colors and flavors. The powder contains powdered gelatin and flavorings, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Career Portfolio
Career portfolios help document education, work samples and skills. People use career portfolios to apply for jobs, apply to college or training programs. They are more in-depth than a resume, which is used to summarize the above in one or two pages. Career portfolios serve as proof of one's skills, abilities, and potential in the future. Career portfolios are becoming common in high schools, college, and workforce development. Career portfolios help with a job or acceptance into higher education institutes. A career portfolio should be personal and contain critical information. Items that should be included include (but are not limited to) personal information, evaluations, sample work, a business portrait, and awards and acknowledgments. Career portfolios are often kept in a simple three-ring binder or online as an electronic portfolio and updated often. A career portfolio is used as a marketing tool in selling oneself for personal advancement. In some industries, employers or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Standard Brands
Standard Brands was a packaged foods company, formed in 1929 by J. P. Morgan with the merger of: * Fleischmann Company *Royal Baking Powder Company * E. W. Gillett Company of Canada (1929) - Toronto-based baking goods company (maker of Magic Baking Powder) founded by P. W. Gillett in 1852 * Widlar Food Products Company * Chase & Sanborn Coffee Company By 1940, it was the number-two brand of packaged goods after General Foods. By 1955 the company was listed as 75 in the Fortune 500. Standard Brands made several acquisitions. It bought Planters in 1960, and the Curtiss Candy Company in 1964. In 1979, it acquired Inver House scotch. The company merged with Nabisco in 1981 to form Nabisco Brands, Inc. Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...http://www.fundinguniverse.com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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