|
Aquascutum
Aquascutum was a British-based luxury clothing manufacturer and retailer. It is currently owned by Shandong Ruyi. History Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street. In 1853, after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company 'Aquascutum', Latin for 'watershield'. In 1901, Emary moved to 100 Regent Street in the heart of London. The company created other fabrics and coats using similar names, such as the ''Eiderscutum'' light overcoat and (in 1962) the multicoloured wool-yarn weave, ''Aquaspectrum''. Coats for officers in the Crimean War (1853–1856) were made from Aquascutum's waterproof fabric, as were the trench coats worn by soldiers of all ranks in both world wars. Domestic and fashion applications followed, promoted in the 19th century by royal fashion leader King Edward VII; he was Aqua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aquascutum Ad Campaign
Aquascutum was a British-based luxury goods, luxury clothing manufacturer and retailer. It is currently owned by Shandong Ruyi. History Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality Fashion, menswear shop at 46 Regent Street. In 1853, after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company 'Aquascutum', Latin (language), Latin for 'watershield'. In 1901, Emary moved to 100 Regent Street in the heart of London. The company created other fabrics and coats using similar names, such as the ''Eiderscutum'' light overcoat and (in 1962) the multicoloured wool-yarn weave, ''Aquaspectrum''. Coats for officers in the Crimean War (1853–1856) were made from Aquascutum's waterproof fabric, as were the trench coats worn by soldiers of all ranks in both world wars. Domestic and fashion applications followed, promoted in the 19th century by royal fa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |