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Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser " ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the practice can devalue and dilute excl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sanford Health Ambush Marketing At Target Field
Sanford may refer to: People *Sanford (given name), including a list of people with the name *Sanford (surname), including a list of people with the name Places United States * Sanford, Alabama, a town in Covington County * Sanford, Colorado, a statutory town in Conejos County * Sanford, Florida, the county seat of Seminole County ** Orlando Sanford International Airport, in Sanford, Floria * Sanford, Georgia, an unincorporated community * Sanford, Kansas, an unincorporated community in Pawnee County * Sanford, Maine, a city in York County ** Sanford (CDP), Maine, a former census-designated place in downtown Sanford * Sanford, Michigan, a village in Midland County * Sanford, Mississippi, an unincorporated community in Covington County * Sanford, New York, a town in Broome County * Sanford, North Carolina, a city in Lee County * Sanford, Texas, a town in Hutchinson County * Sanford, Virginia, a census-designated place in Accomack County * Mount Sanford (Alaska), a shield ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Vendor
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. Definition A hawker is a type of street vendor; “a person who travels from place-to-place selling goods.” Synonyms include huckster, peddler, chapman or in Britain, costermonger. However, hawkers are distinguished from other types of street vendors in that they are mobile. In contrast, peddlers, for example, may take up a temporary pitch in a public place. Similarly, hawkers tend to be associated with the sale of non-perishable items such as brushes and cookware while costermongers are exclusively associated with the sale of fresh produce. When accompanied by a demonstration or detail ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crowd Control
Crowd control is a public security practice in which large crowds are managed in order to prevent the outbreak of crowd crushes, affray, fights involving drunk and disorderly people or riots. Crowd crushes in particular can cause many hundreds of fatalities. Effective crowd management is about managing expected and unexpected crowd occurrences. Crowd control can involve privately hired security guards as well as police officers. Crowd control is often used at large, public gatherings like street fairs, music festivals, stadiums and public demonstrations. At some events, security guards and police use metal detectors and sniffer dogs to prevent weapons and drugs being brought into a venue. Equipment Materials such as stanchions, crowd control barriers, fences and decals painted on the ground can be used to direct a crowd. A common method of crowd control is to use high visibility fencing to divert and corral pedestrian traffic to safety when there is any potential threat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island country by area, covering . New Zealand is about east of Australia across the Tasman Sea and south of the islands of New Caledonia, Fiji, and Tonga. The country's varied topography and sharp mountain peaks, including the Southern Alps, owe much to tectonic uplift and volcanic eruptions. New Zealand's capital city is Wellington, and its most populous city is Auckland. The islands of New Zealand were the last large habitable land to be settled by humans. Between about 1280 and 1350, Polynesians began to settle in the islands and then developed a distinctive Māori culture. In 1642, the Dutch explorer Abel Tasman became the first European to sight and record New Zealand. In 1840, representatives of the United Kingdom and Māori chiefs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2011 Rugby World Cup
The 2011 Rugby World Cup was the seventh Rugby World Cup, a quadrennial international rugby union competition inaugurated in 1987. The International Rugby Board (IRB) selected New Zealand as the host country in preference to Japan and South Africa at a meeting in Dublin on 17 November 2005. The tournament was won by New Zealand, who defeated France 8–7 in the final. The defending champions, South Africa, were eliminated by Australia 11–9 in the quarter-finals. The result marked the third time that the tournament was won by the country that hosted the event (following New Zealand in 1987 and South Africa in 1995). It was the largest sporting event ever held in New Zealand, eclipsing the 1987 Rugby World Cup, 1990 Commonwealth Games, 1992 Cricket World Cup and the 2003 America's Cup. Overseas visitors to New Zealand for the event totalled 133,000, more than the 95,000 that the organisers expected. However, there was a drop in non-event visitors, meaning the net increase ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2003 Cricket World Cup
The 2003 ICC Cricket World Cup was the eighth Cricket World Cup, organised by the International Cricket Council (ICC). It was co-hosted by South Africa, Zimbabwe and Kenya from 9 February to 23 March 2003. This edition of the World Cup was the first to be played in Africa. The tournament featured 14 teams, the largest number in the World Cup's history at the time, playing a total of 54 matches. It followed the format introduced in the 1999 Cricket World Cup, with the teams divided into two groups, and the top three in each group qualifying for the Super Sixes stage. The tournament saw numerous upsets, with South Africa, Pakistan, West Indies and England all being eliminated at the group stage (South Africa missed by 1 run after misreading the Duckworth-Lewis method rules). England forfeited their match with Zimbabwe, due to the political unrest in the country, which ultimately enabled that team to reach the Super Sixes. Similarly, New Zealand forfeited their match with Kenya, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South Africa
South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the north by the neighbouring countries of Namibia, Botswana, and Zimbabwe; and to the east and northeast by Mozambique and Eswatini. It also completely Enclave and exclave, enclaves the country Lesotho. It is the southernmost country on the mainland of the Old World, and the List of countries and dependencies by population, second-most populous country located entirely south of the equator, after Tanzania. South Africa is a biodiversity hotspot, with unique biomes, plant and animal life. With over Demographics of South Africa, 60 million people, the country is the world's List of countries and dependencies by population, 24th-most populous nation and covers an area of . South Africa has three capital cities, with the executive, judicial and le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UEFA Champions League
The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competition winners through a round robin group stage to qualify for a double-legged knockout format, and a single leg final. It is one of the most prestigious football tournaments in the world and the most prestigious club competition in European football, played by the national league champions (and, for some nations, one or more runners-up) of their national associations. Introduced in 1955 as the (French for European Champion Clubs' Cup), and commonly known as the European Cup, it was initially a straight knockout tournament open only to the champions of Europe's domestic leagues, with its winner reckoned as the European club champion. The competition took on its current name in 1992, adding a round-robin group stage in 1991 and allowing mul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Right Of First Refusal
Right of first refusal (ROFR or RFR) is a contractual right that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transaction with a third party. A first refusal right must have at least three parties: the owner, the third party or buyer, and the option holder. In general, the owner must make the same offer to the option holder ''before'' making the offer to the buyer. The right of first refusal is similar in concept to a call option. An ROFR can cover almost any sort of asset, including real estate, personal property, a patent license, a screenplay, or an interest in a business. It might also cover business transactions that are not strictly assets, such as the right to enter a joint venture or distribution arrangement. In entertainment, a right of first refusal on a concept or a screenplay would give the holder the right to make that movie first while in rea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rogers Arena
Rogers Arena is a multi-purpose arena located at 800 Griffiths Way in the downtown area of Vancouver, British Columbia, Canada. Opened in 1995, the arena was known as General Motors Place (GM Place) from its opening until July 6, 2010, when General Motors Canada ended its naming rights sponsorship and a new agreement for those rights was reached with Rogers Communications. Rogers Arena was built to replace Pacific Coliseum as Vancouver's primary indoor sports facility and in part due to the National Basketball Association (NBA) 1995 expansion into Canada, when Vancouver and Toronto were given expansion teams. It is home to the Vancouver Canucks of the National Hockey League, the Vancouver Warriors of the National Lacrosse League and the Vancouver Titans of the Overwatch League. The arena also hosted the ice hockey events at the 2010 Winter Olympics. The name of the arena temporarily became Canada Hockey Place during the Olympics. It was previously home to the Vancouver G ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2010 Winter Olympics
)'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gretzky Steve Nash , stadium = BC Place , winter_prev = Turin 2006 , winter_next = Sochi 2014 , summer_prev = Beijing 2008 , summer_next = London 2012 The 2010 Winter Olympics, officially known as the XXI Olympic Winter Games (french: XXIes Jeux olympiques d'hiver) and also known as Vancouver 2010 ( lut, K'emk'emeláy̓ 2010), were an international winter multi-sport event held from February 12 to 28, 2010 in Vancouver, British Columbia, Canada, with some events held in the surrounding suburbs of Richmond, West Vancouver and the University of British Columbia, and in the nearby resort town of Whistler. It was regarded by the Olympic Committee to be among the most successful Olympic games in history, in both attendance and coverage. App ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Rights
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities. The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a ''presenting sponsor'' attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome); or, a ''title sponsor'' replaces the origin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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