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Alvin Eicoff
Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. Biography Eicoff found his own advertising agency in 1959, A. Eicoff & Company, specializing in short-form DRTV. Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age. Personal life In 1947, Eicoff married Helene Topaz (1928–2020); they had two children Larry Eicoff and Jeffrey Eicoff. He died on March 2, 2002 and was buried at Shalom Memorial Park in Arlington Heights, Illinois Arlington ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response Television
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonly a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DRTV
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonly a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing Association (United States)
The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace ..." Although headquartered in the United States, its members include companies from 48 other countries, including half of the Fortune 100 companies, as well as many nonprofit organizations. The DMA seeks to advance all forms of direct marketing. A mid-2018 joint announcement with the Association of National Advertisers, stated as "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date. As of July 1, 2019, DMA became the Data, Marketing & Analytics arm of the ANA. Objectives Its stated objectives are to advance and protect responsible data-driven mar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago Sun-Times
The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago Tribune''. The modern paper grew out of the 1948 merger of the ''Chicago Sun'' and the ''Chicago Daily Times''. Journalists at the paper have received eight Pulitzer prizes, mostly in the 1970s; one recipient was film critic Roger Ebert (1975), who worked at the paper from 1967 until his death in 2013. Long owned by the Marshall Field family, since the 1980s ownership of the paper has changed hands numerous times, including twice in the late 2010s. History The ''Chicago Sun-Times'' claims to be the oldest continuously published daily newspaper in the city. That claim is based on the 1844 founding of the ''Chicago Daily Journal'', which was also the first newspaper to publish the rumor, now believed false, that a cow owned by Catherine O'L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Palm Beach Post
''The Palm Beach Post'' is an American daily newspaper serving Palm Beach County in South Florida, and parts of the Treasure Coast. On March 18, 2018, in a deal worth US$42.35 million, ''The Palm Beach Post'' and ''The Palm Beach Daily News'' were purchased by New York-based New Media Investment Group Inc., which has ever since owned and operated ''The Palm Beach Post'' and all circulations and associated digital media sources. History ''The Palm Beach Post'' began as ''The Palm Beach County'', a weekly newspaper established in 1910. On January 5, 1916, the weekly became a daily, morning publication known as ''The Palm Beach Post''. In 1934, the Palm Beach businessman Edward R. Bradley bought ''The Palm Beach Post'' and ''The Palm Beach Times'', which published daily in the afternoon daily. In 1947, both were purchased by the longtime resident John Holliday Perry Sr., who owned a Florida newspaper chain of six dailies and 15 weeklies. In 1948, Perry purchased both the ''Palm Bea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arlington Heights, Illinois
Arlington Heights is a municipality in Cook County with a small portion in Lake County in the U.S. state of Illinois. A suburb of Chicago, it lies about northwest of the city's downtown. Per the 2020 Census, the population was 77,676. Per the 2010 Census, it is the most populous community in the United States that is incorporated as a "village", and is the 13th most populous municipality in Illinois, although it is not far ahead of its nearby Illinois neighboring villages of Schaumburg and adjacent Palatine. Arlington Heights is known for the former Arlington Park Race Track, home of the Arlington Million, a Breeders' Cup qualifying event; it also hosted the Breeders' Cup World Thoroughbred Championships in 2002. The village is also home to the Arlington Heights Memorial Library, which has one of the largest collections of books in the state. History Arlington Heights lies mostly in the western part of Wheeling Township, with territory in adjacent Elk Grove and Palatine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1921 Births
Nineteen or 19 may refer to: * 19 (number), the natural number following 18 and preceding 20 * one of the years 19 BC, AD 19, 1919, 2019 Films * 19 (film), ''19'' (film), a 2001 Japanese film * Nineteen (film), ''Nineteen'' (film), a 1987 science fiction film Music * 19 (band), a Japanese pop music duo Albums * 19 (Adele album), ''19'' (Adele album), 2008 * ''19'', a 2003 album by Alsou * ''19'', a 2006 album by Evan Yo * ''19'', a 2018 album by MHD (rapper), MHD * ''19'', one half of the double album ''63/19'' by Kool A.D. * ''Number Nineteen'', a 1971 album by American jazz pianist Mal Waldron * XIX (EP), ''XIX'' (EP), a 2019 EP by 1the9 Songs * 19 (song), "19" (song), a 1985 song by British musician Paul Hardcastle. * "Nineteen", a song by Bad4Good from the 1992 album ''Refugee (Bad4Good album), Refugee'' * "Nineteen", a song by Karma to Burn from the 2001 album ''Almost Heathen''. * Nineteen (song), "Nineteen" (song), a 2007 song by American singer Billy Ray Cyrus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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