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Alphanumeric Brand Names
An alphanumeric brand name is a brand name composed only of letters and numbers (alphanumericals). Examples include 7 Up, Saks Fifth Avenue, Audi A4, Canon A75. They may serve as abbreviations (e.g. 3M, formerly known as the Minnesota Mining and Manufacturing Company), indicate model extensions (iPhone 3G, iPhone 4, etc.), symbolize physical product attributes (the v-shaped V8 engine), incorporate technical attributes (AMD32 chips use 32-bit processors), refer to inventory codes or internal design numbers (e.g., Levi's 501). Kunter Gunasti and William T. Ross (2010) define two dimensions of alphanumeric brand names: "link", or the connection between the brand name and a specific product feature or the product as a whole; and "alignability", or whether the preferences for a product can be aligned with the numbers included in the brand names in an ascending or descending trend. Selcan Kara, Gunasti and Ross (2015) delineated the number and letter components of alphanumeric brands a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audi A8
The Audi A8 is a full-size luxury sedan manufactured and marketed by the German automaker Audi since 1994. Succeeding the Audi V8, and now in its fourth generation, the A8 has been offered with both front- or permanent all-wheel drive—and in short- and long-wheelbase variants. The first two generations employed the Volkswagen Group D platform, with the current generation deriving from the MLB platform. After the original model's 1994 release, Audi released the second generation in late 2002, the third in late 2009, and the fourth and current iteration in 2017. Noted as the first mass-market car with an aluminium chassis, all A8 models have used this construction method co-developed with Alcoa and marketed as the ''Audi Space Frame''. A mechanically upgraded, high-performance version of the A8 debuted in 1996 as the Audi S8. Produced exclusively at Audi's Neckarsulm plant, the S8 is fitted standard with Audi's quattro all-wheel drive system. The S8 was only offered with a sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alphanumeric Brands
Alphanumericals or alphanumeric characters are a combination of alphabetical and numerical characters. More specifically, they are the collection of Latin letters and Arabic digits. An alphanumeric code is an identifier made of alphanumeric characters. Merriam-Webster suggests that the term "alphanumeric" may often additionally refer to other symbols, such as punctuation and mathematical symbols. In the POSIX/C locale, there are either 36 (A–Z and 0–9, case insensitive) or 62 (A–Z, a–z and 0–9, case-sensitive) alphanumeric characters. Subsets of alphanumeric used in human interfaces When a string of mixed alphabets and numerals is presented for human interpretation, ambiguities arise. The most obvious is the similarity of the letters I, O and Q to the numbers 1 and 0. Therefore, depending on the application, various subsets of the alphanumeric were adopted to avoid misinterpretation by humans. In passenger aircraft, aircraft seat maps and seats were designated b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Identifiers
An identifier is a name that identifies (that is, labels the identity of) either a unique object or a unique ''class'' of objects, where the "object" or class may be an idea, physical countable object (or class thereof), or physical noncountable substance (or class thereof). The abbreviation ID often refers to identity, identification (the process of identifying), or an identifier (that is, an instance of identification). An identifier may be a word, number, letter, symbol, or any combination of those. The words, numbers, letters, or symbols may follow an encoding system (wherein letters, digits, words, or symbols ''stand for'' epresentideas or longer names) or they may simply be arbitrary. When an identifier follows an encoding system, it is often referred to as a code or ID code. For instance the ISO/IEC 11179 metadata registry standard defines a code as ''system of valid symbols that substitute for longer values'' in contrast to identifiers without symbolic meaning. Ide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brands
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TomTom
TomTom N.V. is a Dutch multinational developer and creator of location technology and consumer electronics. Founded in 1991 and headquartered in Amsterdam, TomTom released its first generation of satellite navigation devices to market in 2004. the company has over 4,500 employees worldwide and operations in 29 countries throughout Europe, Asia-Pacific, and the Americas. History The company was founded in Amsterdam in 1991 as Palmtop Software, by Corinne Vigreux, Peter-Frans Pauwels and Pieter Geelen. The company focused on corporate handheld device software before focusing on the consumer market and releasing the first route planning software for mobile devices in 1996. Software was developed mainly for Psion devices and the company was one of the largest developers of Psion software in the late 1990s. Palmtop also worked with Psion in the development of EPOC32. Software was also developed for Palm and Windows CE devices. In 1999, Vigreux's husband, Harold Goddijn left Psion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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