Alpha Consumer
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Alpha Consumer
An alpha consumer is someone that plays a key role in connecting with the concept behind a product, then adopting that product, and finally validating it for the rest of society. The term was coined by entertainment economist Michael Wolf in 1999 and published in his book ''The Entertainment Economy''. The example given by Michael Wolf in ''The Entertainment Economy'' was: The first few people to see the next hot movie, the first few people to own a cellular phone, the first few people to wear the new pastels and brights—all achieve a status boost by being in the know, being the one others follow. I call these trendsetters 'alpha consumers'. Theirs is the key role of connecting with the concept behind a product, then adopting that product, and finally validating it for the rest of society. If hits are like explosions, alphas are at the epicenter. They feel the first vibrations of the explosion and transmit them to the rest of the culture. Alphas are not the same for every produc ...
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Android Operating System Version History
The version history of the Android (operating system), Android mobile operating system began with the public release of the Android Beta (software), beta on November 5, 2007. The first commercial version, Android 1.0, was released on September 23, 2008. Android is developed by Google in which new major releases are announced at Google I/O along with its first public beta to supported Google Pixel devices and its stable version released later in the year. Overview The development of Android started in 2003 by Android, Inc., which was purchased by Google in 2005. There were at least two internal releases of the software inside Google and the Open Handset Alliance (OHA) before the beta version was released. The beta (software), beta was released on November 5, 2007, while the software development kit (SDK) was released on November 12, 2007. Several public beta versions of the SDK were released. These releases were done through software emulation as physical devices did not exist ...
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Economist
An economist is a professional and practitioner in the social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this field there are many sub-fields, ranging from the broad philosophical theories to the focused study of minutiae within specific markets, macroeconomic analysis, microeconomic analysis or financial statement analysis, involving analytical methods and tools such as econometrics, statistics, economics computational models, financial economics, mathematical finance and mathematical economics. Professions Economists work in many fields including academia, government and in the private sector, where they may also "study data and statistics in order to spot trends in economic activity, economic confidence levels, and consumer attitudes. They assess this information using advanced methods in statistical analysis, mathematics, computer programming nd ...
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Early Adopter
An early adopter or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' ''Diffusion of Innovations'' (1962). History Typically, early adopters are customers who, in addition to using the vendor's product or technology, also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support. Early adoption could also be referred to as a form of testing in the early stages of a project. The relationship is synergistic. The customer receives early (and sometimes unique, or at least uniquely early) access to an advantageous new product or technology. In return, the customer may also serve as a kind of guinea pig. In exchange for being an early adopter, and thus being exposed to the problems, risks, and annoyances common to early-stage product testing and deployment, the "lighthouse customer" is sometimes give ...
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Rice University
William Marsh Rice University (Rice University) is a private research university in Houston, Texas. It is on a 300-acre campus near the Houston Museum District and adjacent to the Texas Medical Center. Rice is ranked among the top universities in the United States. Opened in 1912 as the Rice Institute after the murder of its namesake William Marsh Rice, Rice is a research university with an undergraduate focus. Its emphasis on undergraduate education is demonstrated by its 6:1 student-faculty ratio. The university has a very high level of research activity, with $156 million in sponsored research funding in 2019. Rice is noted for its applied science programs in the fields of artificial heart research, structural chemical analysis, signal processing, space science, and nanotechnology. Rice has been a member of the Association of American Universities since 1985 and is classified among "R1: Doctoral Universities – Very high research activity". The university is organized in ...
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Time (magazine)
''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. A European edition (''Time Europe'', formerly known as ''Time Atlantic'') is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (''Time Asia'') is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney. Since 2018, ''Time'' has been published by Time USA, LLC, owned by Marc Benioff, who acquired it from Meredith Corporation. History ''Time'' has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden and Henry Luce. It was the first weekly news magazine in the United States. The two had ...
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Blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ...
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New York (magazine)
''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker'', it was brasher and less polite, and established itself as a cradle of New Journalism. Over time, it became more national in scope, publishing many noteworthy articles on American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, John Heilemann, Frank Rich, and Rebecca Traister. In its 21st-century incarnation under editor-in-chief Adam Moss, "The nation's best and most-imitated city magazine is often not about the city—at least not in the overcrowded, traffic-clogged, five-boroughs sense", wrote then-''Washington Post'' media critic Howard Kurtz, as the magazine increasingly published political and cultural stories of national significance. Since its redesign and relaunch in 2004, the magazine has won more N ...
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