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All-commodity Volume
All-commodity volume or ACV represents the total annual sales volume of retailers that can be aggregated from individual store-level up to larger geographical sets. This measure is a ratio, and so is typically measured as a percentage (or on a scale from 0 to 100). The total dollar sales that go into ACV include the entire store inventory sales, rather than sales for a specific category of products – hence the term "all commodity volume." ACV is best related to the key marketing concept of placement (Distribution). Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or "all-commodity" sales. For marketers who sell through resellers, distribution metrics reveal a brand's percentage of market access. Balancing a firm's efforts in "push" (building and maintaining reseller and distribution support) and "pull" (generating customer demand) is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Distribution (business)
Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the strategic level, there are three broad approaches to distribution, namely mass, selective and exclusive distribution. The number and type of intermediaries selected largely depend on the strategic approach. The overall distribution channel should add value to the consumer. Definition Distribution is fundamentally concerned with ensuring that products reach target customers in the most d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Accountability Standards Board (MASB)
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation,MASB''Marketing Accountability Foundation (MAF)''. ited 8 December 2010/ref> is an independent, private sector, self-governing group of academics and practitioners that establishes marketing measurement and accountability standards intended for continuous improvement in financial performance, and for the guidance and education of users of performance and financial information. History Establishment of the Board (i.e., MASB) was recommended by The Boardroom Project (2004–2007) in response to growing demand for marketing accountability.Gregory, James"In Search of Brand Accountability."''Branding Strategy Insider.'' 9 July 2010. ited 19 January 2011/ref> The Boardroom Project found that marketing has been relegated to the “default” category (control costs) because it lacks metrics that reliably tie activities and costs to financial return. While issues surrounding metri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stockkeeping Unit
In inventory management, a stock keeping unit (abbreviated as SKU and pronounced or ) is the unit of measure in which the stocks of a material are managed. Or to put it another way; is a distinct type of item for sale, purchased, or tracked in inventory, such as a product or service, and all attributes associated with the item type that distinguish it from other item types. (For a product, these attributes can include manufacturer, description, material, size, color, packaging, and warranty terms.) When a business records the inventory of its stock, it counts the quantity it has of each unit, or SKU. SKU can also refer to a unique identifier or code, sometimes represented via a barcode for scanning and tracking, that refers to the particular stock keeping unit. These identifiers are not regulated or standardized. When a company receives items from a vendor, it has a choice of maintaining the vendor's SKU or creating its own. This makes them distinct from Global Trade Item Nu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Equivalization
Equivalisation is a technique in economics in which members of a household receive different weightings. Total household income is then divided by the sum of the weightings to yield a representative income. Equivalisation scales are used to adjust household income, taking into account household size and composition, mainly for comparative purposes. See also equivalizing. OECD equivalence scale This is also called the "Oxford scale" and the "old OECD scale". Mentioned by the OECD in the 1980s for possible use in countries without an established scale."WHAT ARE EQUIVALENCE SCALES?" OECD. *1.0 to the first adult; *0.7 to the second and each subsequent person aged 14 and over; *0.5 to each child aged under 14. OECD-modified scale The OECD-modified scale is widely used across Europe and use ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Des Moines
Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, which was shortened to "Des Moines" in 1857. It is located on, and named after, the Des Moines River, which likely was adapted from the early French name, ''Rivière des Moines,'' meaning "River of the Monks". The city's population was 214,133 as of the 2020 census. The six-county metropolitan area is ranked 83rd in terms of population in the United States with 699,292 residents according to the 2019 estimate by the United States Census Bureau, and is the largest metropolitan area fully located within the state. Des Moines is a major center of the US insurance industry and has a sizable financial services and publishing business base. The city was credited as the "number one spot for U.S. insurance companies" in a ''Business Wire'' arti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hardware Store
Hardware stores (in a number of countries, "shops"), sometimes known as DIY stores, sell household hardware for home improvement including: fasteners, building materials, hand tools, power tools, keys, locks, hinges, chains, plumbing supplies, electrical supplies, cleaning products, housewares, tools, utensils, paint, and lawn and garden products directly to consumers for use at home or for business. Many hardware stores have specialty departments unique to its region or its owner's interests. These departments include hunting and fishing supplies, plants and nursery products, marine and boating supplies, pet food and supplies, farm and ranch supplies including animal feed, swimming pool chemicals, homebrewing supplies and canning supplies. The five largest hardware retailers in the world are The Home Depot, Lowe's (both in the United States), Kingfisher of the United Kingdom, Obi of Germany, and Leroy Merlin of France. United States Larger hardware stores may sell sma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big-box Store
A big-box store (also hyperstore, supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The term "big-box" references the typical appearance of buildings occupied by such stores. Commercially, big-box stores can be broken down into two categories: general merchandise (examples include Walmart, Target, and Kmart), and specialty stores (such as The Home Depot, Barnes & Noble, or Best Buy), which specialize in goods within a specific range, such as hardware, books, or consumer electronics, respectively. In the late 20th and early 21st centuries, many traditional retailers and supermarket chains that typically operate in smaller buildings, such as Tesco and Praktiker, opened stores in the big-box-store format in an effort to compete with big-box chains, which are expanding internationally as their home markets reach maturity. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mom And Pop
] A mother is the female parent of a child. A woman may be considered a mother by virtue of having given birth, by raising a child who may or may not be her biological offspring, or by supplying her ovum for fertilisation in the case of gestational surrogacy. An adoptive mother is a female who has become the child's parent through the legal process of adoption. A biological mother is the female genetic contributor to the creation of the infant, through sexual intercourse or egg donation. A biological mother may have legal obligations to a child not raised by her, such as an obligation of monetary support. A putative mother is a female whose biological relationship to a child is alleged but has not been established. A stepmother is a woman who is married to a child's father and they may form a family unit, but who generally does not have the legal rights and responsibilities of a parent in relation to the child. A father is the male counterpart of a mother. Women who are pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conversion (logic)
In logic and mathematics, the converse of a categorical or implicational statement is the result of reversing its two constituent statements. For the implication ''P'' → ''Q'', the converse is ''Q'' → ''P''. For the categorical proposition ''All S are P'', the converse is ''All P are S''. Either way, the truth of the converse is generally independent from that of the original statement.Robert Audi, ed. (1999), ''The Cambridge Dictionary of Philosophy'', 2nd ed., Cambridge University Press: "converse". Implicational converse Let ''S'' be a statement of the form ''P implies Q'' (''P'' → ''Q''). Then the converse of ''S'' is the statement ''Q implies P'' (''Q'' → ''P''). In general, the truth of ''S'' says nothing about the truth of its converse, unless the antecedent ''P'' and the consequent ''Q'' are logically equivalent. For example, consider the true statement "If I am a human, then I am mortal." The converse of that statement is "If I am mortal, then I am ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dry Goods
Dry goods is a historic term describing the type of product line a store carries, which differs by region. The term comes from the textile trade, and the shops appear to have spread with the mercantile trade across the British Empire (and former British territories) as a means of bringing supplies and manufactured goods to far-flung settlements and homesteads. Starting in the mid-18th century, these stores began by selling supplies and textile goods to remote communities, and many customized the products they carried to the area's needs. This continued to be the trend well into the early 20th century. With the rise of department stores and catalog sales, the decline of dry goods stores began, and the term has largely fallen out of use. Some dry goods stores became department stores especially around the turn of the 20th century. The term goes back to the 17th century and originally referred to any goods measured in dry measure, not liquid measure, of volume, such as stere, bu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Point Of Sale Display
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the " point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce. Examples Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited, restocked and maintained by one of their regular salespersons. This is less common in large supermarkets as they can control the activities of their suppliers due to their large purchasing power, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Numeric Distribution
Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product's stock-keeping units, or SKUs). It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand's percentage of market access. Balancing a firm's efforts in “push” (building and maintaining reseller and distribution support) and “pull” (generating customer demand) is an ongoing strategic concern for marketers.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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