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Affect Control Theory
In control theory, affect control theory proposes that individuals maintain affective meanings through their actions and interpretations of events. The activity of social institutions occurs through maintenance of culturally based affective meanings. Affective meaning Besides a denotative meaning, every concept has an affective meaning, or connotation, that varies along three dimensions: evaluation – goodness versus badness, potency – powerfulness versus powerlessness, and activity – liveliness versus torpidity. Affective meanings can be measured with semantic differentials yielding a three-number profile indicating how the concept is positioned on evaluation, potency, and activity (EPA). Osgood demonstrated that an elementary concept conveyed by a word or idiom has a normative affective meaning within a particular culture. A stable affective meaning derived either from personal experience or from cultural inculcation is called a sentiment, or fundamental affective meaning, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Control Theory (sociology)
Control theory in sociology is the idea that two control systems—inner controls and outer controls—work against our tendencies to deviate. Control theory can either be classified as centralized or decentralized. Decentralized control is considered market control. Centralized control is considered bureaucratic control. Some types of control such as clan control are considered to be a mixture of both decentralized and centralized control. Decentralized control or market control is typically maintained through factors such as price, competition, or market share. Centralized control such as bureaucratic control is typically maintained through administrative or hierarchical techniques such as creating standards or policies. An example of mixed control is clan control which has characteristics of both centralized and decentralized control. Mixed control or clan control is typically maintained by keeping a set of values and beliefs or norms and traditions. Containment theory, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
