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Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry (which mainly creates and distributes promotional products). Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors. ASI's main business is organizing and classifying suppliers' products in catalogs, allowing for easy reference by promotional product distributors and sales people. Both parties join ASI for a substantial fee. ASI is part of the Norman Cohn group of companies, Norman Cohn is a Philadelphia PA. resident. In addition to its cataloging service, ASI publishes magazines and informational literature for the promotional products industry and also holds conventions each year. The "ASI Show" is held in a few major U.S. cities throughout the year, and features a keynote address by a well-known marketer, celebrity, or other well-known figure. History Before ASI, there was no paper based ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Of America
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Products
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag ( mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls (that is, visits to companies that are purchasing or might purchase), and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns. History The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joseph Segel
Joseph Myron Segel (January 9, 1931 – December 21, 2019) was an American entrepreneur. He was the founder of over 20 American companies, most notably QVC, an American television network, and the Franklin Mint, a producer of mail-order collectibles. Segel was named to the Direct Marketing Association's Hall of Fame in 1993. He was honored with a Lifetime Achievement Award from the Electronic Retailing Association and an honorary doctorate from Drexel University. He was awarded the Philip H. Ward, Jr. Medal from The Franklin Institute in 1977. In 2005, the Harvard Business School published their selection of ''The Greatest Business Leaders of the Twentieth Century''. Then, in 2007, the Wharton School of the University of Pennsylvania published their selection of ''The Most Influential Wharton Alumni and Faculty in the Wharton School's 125-year history''. Segel was one of only 10 people who was on both of these lists. Early life Born to a Jewish family, Segel, at the age of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Apparel
Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the relationship that is generated between businesses and the public. Businesses require promotional items to help reach potential customers and clients. With promotional apparel, businesses are able to obtain exposure and brand recognition. Promotional apparel is usually distributed as handouts or shipped as bonus items to accompany a purchase. History The history of promotional products dates back to 1789, the first product being a commemorative button made for George Washington and his campaign. Due to the success of the commemorative button, other items such as wood specialties, almanacs, and calendars slowly became available as promotion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
