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Advertainment
Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to media that combines various forms of ''entertainment'' (television, movies, songs, etc.) with elements of ''advertising'' to promote products or brands. An example would be product placement in a film. The word is a portmanteau of ''advertising'' and ''entertainment''. History Marketers' approach to using entertainment content to promote their products dates back to the use of branded products in early motion pictures. It represented a cooperative venture between a filmmaker and a company in which on-screen exposure of a product, off-screen endorsement by an actor, or a combination of those were traded for paid advertising and unpaid promotions by the company. Often products were offered for use in films in return for publicity stills for use in companies’ advertising. The first film to win an Academy Award for Best Picture, "Wings" (1927), feature ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portmanteau
A portmanteau word, or portmanteau (, ) is a blend of wordsGarner's Modern American Usage , p. 644. in which parts of multiple words are combined into a new word, as in ''smog'', coined by blending ''smoke'' and ''fog'', or ''motel'', from ''motor'' and ''hotel''. In , a portmanteau is a single morph that is analyzed as representing two (or more) underlying s. When portmanteaus shorten es ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advergame
An advergame is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around heproduct or service being advertised". An advergame is considered a type of advertainment. Advergames are commonly targeted to minors, who tend to be more responsive to persuasive messages that can be embedded in such games. Concerns have been raised by parents and advocates for children that such advergames can influence children's habits, particularly food-based products. History Advergames (a portmanteau of "advertisement" and "video games") appeared early in the history of the video game industry. One of the first known attempts was a polo spo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colgate Comedy Hour Title Card
{{disambiguation, ...
Colgate may refer to: Places *Colgate, North Dakota, US *Colgate, Wisconsin, US *Colgate, West Sussex, England, UK *Colgate, Saskatchewan, Canada Other *Colgate (name) *Colgate (toothpaste), a product of Colgate-Palmolive *Colgate-Palmolive, a corporation *''The Colgate Comedy Hour'', an American musical variety television show sponsored by Colgate-Palmolive *Colgate Clock (Indiana), an octagonal clock in Clarksville, Indiana *Colgate Clock (Jersey City), an octagonal clock in Jersey City, New Jersey *Colgate University, a private liberal arts college in Madison County, New York * Colgate (pony), a character in My Little Pony See also *Coalgate (other) *Colgate Clock (other) *Colegate Colegate is a surname. Notable people with the surname include: * Arthur Colegate (1884–1956), British politician * Isabel Colegate (1931–2023), English writer and literary agent See also * St George's Church, Colegate, Norwich St George' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer electronics. Works produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Immersive Advertising
''Neopets'' is a virtual pet website. Users can own virtual pets ("Neopets") and buy virtual items for them using one of two virtual currencies. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can either be purchased with real-world money, or won by chance in-game. The website was launched by Adam Powell and Donna Williams in late 1999. Two years later, a consortium of investors led by Doug Dohring bought a controlling interest in the company and in June 2005, Viacom (the company that owns Nickelodeon) bought Neopets Inc. for US$160 million. On 17 March 2014, Viacom and Nickelodeon sold ''Neopets'' to JumpStart Games for an undisclosed amount. On 3 July 2017, Chinese company NetDragon acquired JumpStart. Gameplay ''Neopets'' allows users to create and care for digital pets called "Neopets" and explore the virtual world of Neopia. There is no set objective for the users, but they are expected to feed and care for their Neopets ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
