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Adobe Marketing Cloud
Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe Inc. History Adobe Experience Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management products aimed at the advertising industry and hosted on Microsoft Azure. Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid subscriptions to download the entire collection and use it directly on their computers with open access to online updates. The Adobe Marketing Cloud collection was introduced to the public in October 2012 as Adobe began retiring the Omniture name it acquired in October 2009. Products of the defunct company were then integrated step-by-step into the new Cloud service which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Inc
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Manageme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Creative Cloud
Adobe Creative Cloud is a set of applications and services from Adobe Inc. that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services. In Creative Cloud, a monthly or annual subscription service is delivered over the Internet. Software from Creative Cloud is downloaded from the Internet, installed directly on a local computer and used as long as the subscription remains valid. Online updates and multiple languages are included in the CC subscription. Creative Cloud was initially hosted on Amazon Web Services, but a new agreement with Microsoft has the software, beginning with the 2017 version, hosted on Microsoft Azure. Previously, Adobe offered individual products as well as software suites containing several products (such as Adobe Creative Suite or Adobe eLearning Suite) with a perpetual software license. Adobe first announced the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neolane
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million. History Stephane Dehoche, Stephan Dietrich, Thomas Boudalier, and Benoit Gourdon founded Neolane in 2001. Three of the founders met in 1989 at the Ecole Centrale Paris in France where they founded their first company, AGDS. AGDS was quickly acquired by Apsylog and then sold to a software vendor, Peregrine Systems in 1996. Neolane is the third company the four founders have created together. Neolane currently has offices in France, the United Kingdom, the Nordic region, North America, Munich, Sydney, and Singapore, as well as a support presence in Vietnam. The first office opened in the Pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personalization
Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems. Personalization is affecting every sector of society -- work, leisure, and citizenship. History of Personalization The idea of personalization is rooted in ancient rhetoric as part of the practice of an agent or communicator being responsive to the needs of the audience. When industrialization led to the rise of mass communication, the practice of message personalization diminished for a time. But the significant increase in the number of mass media outlets that use advertising as a primary revenue stream, and as they sought to at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Asset Management
Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Terminology The term ''media asset management'' (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital objects commonly considered "media", namely audio recordings, photos, and videos. Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together, or to be combined with a live feed, in a fluent manner. A MAM typically offers at least one searchable index of the images, audio, and videos it contains constructed from metadata harvested from the images using pattern recognition, or input manually. Management Creation Applications implement digital asset management by importing it from the analog and/or digital domains (by encoding, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Management System
A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New Riders, 2003. A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function. Structure A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the interv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketo
Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc. History 2006–11: The founding of Marketo Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany, sought to help chief marketing officers and their teams to demonstrate the return on investment of their marketing programs. In 2006, they founded Marketo. Marketo introduced its first product, Marketo Lead Management, in 2008 followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. 2012–18: Marketo Acquisitions In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduceLaunchP ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magento
Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas (formerly known as Zend Framework) and Symfony. Magento source code is distributed under Open Software License (OSL) v3.0. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers and open source software contributors. More than 150,000 online stores have been created on the platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods were sold through Magento-based systems in 2019. As of April 2021, Magento holds a 2.32% market share in global e-commerce platforms. Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually complete ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Efficient Frontier (company)
In modern portfolio theory, the efficient frontier (or portfolio frontier) is an investment portfolio which occupies the "efficient" parts of the risk–return spectrum. Formally, it is the set of portfolios which satisfy the condition that no other portfolio exists with a higher expected return but with the same standard deviation of return (i.e., the risk). The efficient frontier was first formulated by Harry Markowitz in 1952; see Markowitz model. Overview A combination of assets, i.e. a portfolio, is referred to as "efficient" if it has the best possible expected level of return for its level of risk (which is represented by the standard deviation of the portfolio's return). Here, every possible combination of risky assets can be plotted in risk–expected return space, and the collection of all such possible portfolios defines a region in this space. In the absence of the opportunity to hold a risk-free asset, this region is the opportunity set (the feasible set). Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Day Software
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Manageme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Orem, Utah
Orem is a city in Utah County, Utah, United States, in the northern part of the state. It is adjacent to Provo, Lindon, and Vineyard and is approximately south of Salt Lake City. Orem is one of the principal cities of the Provo-Orem, Utah Metropolitan Statistical Area, which includes all of Utah and Juab counties. The 2020 population was 98,129, while the 2010 population was 88,328 making it the fifth-largest city in Utah. Utah Valley University is located in Orem. History At one time the area was known as ''Sharon'', a Biblical name for a mostly level strip of land running between mountains and the sea, and the name of the Vermont birth town of Joseph Smith, founder of the Latter Day Saint movement. Another former name was ''Provo Bench.'' In an apparent attempt to attract more investment to the town and provide an easy way for the large population of farmers with orchards to ship produce, in 1914 it was named after Walter C. Orem, President of the Salt Lake and Utah ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Devices
A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical keyboard. Many such devices can connect to the Internet and connect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication (NFC). Integrated cameras, the ability to place and receive voice and video telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium-ion battery. Mobile devices may run mobile operating systems that allow third-party applications to be installed and run. Early smartphones were joined in the late 2000s by larger tablets. Input and output is usually via a touch-screen interface. Phones/tablets and personal digital assistants may provide much of the functionality of a l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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