Ad-supported Software
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Ad-supported Software
Adware, often called advertising-supported software by its developers, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. Some advertisements also act as spyware,FTC Report (2005). collecting and reporting data about the user, to be sold or used for targeted advertising or user profiling. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. All forms of advertising carry health, ethical, privacy and security risks for users. The 2003 ''Microsoft Encyclopedia of Security'' and some other sources use the term "adware" differently: "any s ...
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Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ...
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Microsoft Works
Microsoft Works was a productivity software suite developed by Microsoft and sold from 1987 to 2009. Its core functionality included a word processor, a spreadsheet and a database management system. Later versions had a calendar application and a dictionary while older releases included a terminal emulator. Works was available as a standalone program, and as part of a namesake home productivity suite. Because of its low cost ($40 retail, or as low as $2 OEM), companies frequently pre-installed Works on their low-cost machines. Works was smaller, less expensive, and had fewer features than Microsoft Office and other major office suites available at the time. History Microsoft Works originated as MouseWorks, an integrated spreadsheet, word processor and database program, designed for the Macintosh by ex-Apple employee Don Williams and Rupert Lissner. Williams was planning to emulate the success of AppleWorks, a similar product for Apple II computers. Bill Gates and his Head of Acq ...
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Windows 8
Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on August 1, 2012; it was subsequently made available for download via Microsoft Developer Network, MSDN and Microsoft TechNet, TechNet on August 15, 2012, and later to retail on October 26, 2012. Windows 8 introduced major changes to the operating system's platform and graphical user interface, user interface intended to improve its user experience on tablet computer, tablets, where Microsoft Windows, Windows was now competing with mobile operating systems, including Android (operating system), Android and iOS. In particular, these changes included a touch-optimized Windows shell based on Microsoft's Metro (design language), Metro design language and the Start menu#Third version, Start screen, a new platform for developing apps with an emphasis on touchscreen input, integration with online services, ...
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AQuantive
aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to ''Advertising Age'' magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown A write-off is a reduction of the recognized value of something. In accounting, this is a recognition of the reduced or zero value of an asset. In income tax statements, this is a reduction of taxable income, as a recognition of certain ...
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Microsoft Advertising
Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. In 2021, Microsoft Advertising surpassed US$10 billion in annual revenue. History Microsoft was the last of the "big three" search engines (which also includes Google and Yahoo!) to develop its own system for delivering pay per click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!). MSN collected a portion of the ad revenue in return for displaying Yahoo!'s ads on its search engine. As search marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its search results. Microsoft effort to create AdCenter was led by Tarek Najm, then general manager of ...
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Amazon
Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology company Amazon or Amazone may also refer to: Places South America * Amazon Basin (sedimentary basin), a sedimentary basin at the middle and lower course of the river * Amazon basin, the part of South America drained by the river and its tributaries * Amazon Reef, at the mouth of the Amazon basin Elsewhere * 1042 Amazone, an asteroid * Amazon Creek, a stream in Oregon, US People * Amazon Eve (born 1979), American model, fitness trainer, and actress * Lesa Lewis (born 1967), American professional bodybuilder nicknamed "Amazon" Art and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The Amazon, a ' ...
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E-reader
An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals. Any device that can display text on a screen may act as an e-reader; however, specialized e-reader devices may optimize portability, readability, and battery life for this purpose. Their main advantage over printed books is portability. This is because an e-reader is capable of holding thousands of books while weighing less than one book, and the convenience provided due to add-on features. Overview An e-reader is a device designed as a convenient way to read e-books. It is similar in form factor to a tablet computer, but often features electronic paper rather than an LCD screen. This yields much longer battery life — the battery can last for several weeks — and better readability, similar to that of paper even in sunlight. Drawbacks of this kind of display include a slow refresh rate and (usua ...
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Amazon Kindle
Amazon Kindle is a series of e-readers designed and marketed by Amazon. Amazon Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store. The hardware platform, which Amazon subsidiary Lab126 developed, began as a single device in 2007. Currently, it comprises a range of devices, including e-readers with E Ink electronic paper displays and Kindle applications on all major computing platforms. All Kindle devices integrate with Windows and macOS file systems and Kindle Store content and, as of March 2018, the store had over six million e-books available in the United States.Kindle Store: Kindle eBooks
. Retrieved March 30, 2018.


Naming and evolution

In 2004, Amazon foun ...
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Skype
Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, debit-based calls to landline and mobile telephones (over traditional telephone networks), and other features. Skype is available on various desktop, mobile, and video game console platforms. Skype was created by Niklas Zennström, Janus Friis, and four Estonian developers and first released in August 2003. In September 2005, eBay acquired Skype for $2.6 billion. In September 2009, Silver Lake, Andreessen Horowitz, and the Canada Pension Plan Investment Board bought 65% of Skype for $1.9 billion from eBay, valuing the business at $2.92 billion. In May 2011, Microsoft bought Skype for $8.5 billion and used it to replace their Windows Live Messenger. As of 2011, most of the development team and 44% of all the division' ...
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Internet Telephony
Voice over Internet Protocol (VoIP), also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. The terms Internet telephony, broadband telephony, and broadband phone service specifically refer to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the Internet, rather than via the public switched telephone network (PSTN), also known as plain old telephone service (POTS). Overview The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding. Instead of being transmitted over a circuit-switched network, the digital information is packetized and transmission occurs as IP packets over a packet-switched network. They transport media streams using special media delivery protocols th ...
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Microsoft Windows
Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for servers, and Windows IoT for embedded systems. Defunct Windows families include Windows 9x, Windows Mobile, and Windows Phone. The first version of Windows was released on November 20, 1985, as a graphical operating system shell for MS-DOS in response to the growing interest in graphical user interfaces (GUIs). Windows is the most popular desktop operating system in the world, with 75% market share , according to StatCounter. However, Windows is not the most used operating system when including both mobile and desktop OSes, due to Android's massive growth. , the most recent version of Windows is Windows 11 for consumer PCs and tablets, Windows 11 Enterprise for corporations, and Windows Server 2022 for servers. Genealogy By marketing ...
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Adblock Plus
Adblock Plus (ABP) is a free and open-source browser extension for content-filtering and ad blocking. It is developed by developer Wladimir Palant's Eyeo GmbH, a German software company. The extension has been released for Mozilla Firefox (including mobile), Google Chrome, Internet Explorer, Microsoft Edge ( Chromium based version), Opera, Safari, Yandex Browser, and Android. In 2011, Adblock Plus and Eyeo attracted considerable controversy over its "Acceptable Ads" program to "allow certain non-intrusive ads" (such as Google AdWords) to be allowed under the extension's default settings. While participation in the whitelisting process was free for small websites, large advertising companies were required to pay a fee in order for their ads to be whitelisted. Background The original version of Adblock (0.1) was written as a side project for Firefox by Danish software developer Henrik Aasted Sørensen, a university student at the time, in 2002. It hid image ads through use ...
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