A General Rhetoric

	A General Rhetoric ''A General Rhetoric'' is a 1970 book by the Belgian semioticians known as Groupe µ. The first part of the book reformulates classical rhetoric within semiotics,Eco (1976) while the second part discusses the new concept of a ''general rhetoric'', which introduces rhetorical figures for storytelling, called ''figures of narration''. It became a classic of human sciences and has been translated in more than 20 languages. Figures of narration Groupe µ categorized the figures of narration are following Hjelmslev's sign model, and included in the analysis of each group the perspective of two fundamental aspects of Quintilian's classical rhetoric: the principle of deviation from a norm,Nöth (1990) pp.341,358 and the four fundamental operations for such of variation. Hjelmslev distinguished between the expression plane and the content plane, and then further between form and substance.Nöth (1990) Moreover, Hjelmslev's considered the "internal structure of language" to be a system o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Semiotician Semiotics (also called semiotic studies) is the systematic study of sign processes (semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves Sign (semiotics), signs, where a sign is defined as anything that communicates something, usually called a Meaning (semiotics), meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: Visual system, visual, Hearing, auditory, Somatosensory system, tactile, Olfaction, olfactory, or taste, gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Enunciation Elocution is the study of formal speaking in pronunciation, grammar, style, and tone as well as the idea and practice of effective speech and its forms. It stems from the idea that while communication is symbolic, sounds are final and compelling. It came into popularity in England in the eighteenth and nineteenth centuries and in America during the nineteenth century. It benefitted both men and women in different ways but overall the concept was there to teach both how to become better, more persuasive speakers, standardize errors in spoken and written English, as well as the beginnings of the formulation of argument were discussed here. History In Western classical rhetoric, elocution was one of the five core disciplines of pronunciation, which was the art of delivering speeches. Orators were trained not only on proper diction, but on the proper use of gestures, stance, and dress. There was a movement in the eighteenth century to standardize English writing and speaking and el ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Rhetoric Works Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, mem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Jean-Marie Klinkenberg Jean-Marie Klinkenberg (born 8 October 1944) is a Belgian linguist and semiotician, professor at the State University of Liège, born in Verviers (Belgium) in 1944. Member of the interdisciplinary Groupe µ. President of the International Association for visual Semiotics. Biography Jean-Marie Klinkenberg, born in 1944 in Verviers (Belgium), received his Masters (1967) and his Doctorate (1971) in Romance Philology at the State University of Liège. He teaches language studies at the University of Liège, focusing on rhetoric and semiotics. He also teaches French-language literature (particularly Belgian and Québécois). His scientific activities focus on two areas: linguistics/semiotics and French-speaking cultures. In the first area, he made his mark in the late 1960s by revitalizing the field of rhetoric as a member of the interdisciplinary team known as the µ Group. More recently, he has helped to steer semiotics in a social, cognitivist direction. His writings on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]