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A Behavioral Theory Of The Firm
The behavioral theory of the firm first appeared in the 1963 book ''A Behavioral Theory of the Firm'' by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist. Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions. Background ''A behavioral model of rational choice'' by Herbert A. Simon paved the way for the behavioral model. Neo-classical economists assumed that firms enjoyed perfect information. In addition the firm maximized profits and did not suffer from internal resource allocation problems. Advocates of the behavioral approach also challenged the omission of the element of uncertainty from the conventional theory. The behavioral model, like the managerial models of Oliver E. Williamson and Robin Marris, con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Cyert
Richard Michael Cyert (July 22, 1921 – October 7, 1998) was an American economist, statistician and organizational theorist, who served as the sixth President of Carnegie Mellon University in Pittsburgh, Pennsylvania, United States. He is known for his seminal 1959 work "''A behavioral theory of the firm''," co-authored with James G. March. Early life He was born in Winona, Minnesota and grew up in Minneapolis. He received a B.S. from the University of Minnesota in 1943, then joined the U.S. Navy. On the G.I. Bill he earned his Ph.D. in economics from Columbia University following World War II. At Columbia, however, he became a specialist in statistics as well. He taught briefly at City College of New York, then took a position in Pittsburgh at Carnegie Institute of Technology in 1948 to teach statistics in accounting and auditing. Carnegie Mellon years Cyert taught economics, statistics, and industrial administration for the next 14 years, then was named dean of the Graduate S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |