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Assimilation Effect
The assimilation effect, assimilation bias or biased assimilation is a bias in evaluative judgments towards the position of a context stimulus, while contrast effects describe a negative correlation between a judgment and contextual information. History and definition Francis Bacon (1561 – 1626) is quoted to have written "The human understanding when it has once adopted an opinion ... draws all things else to support and agree with it." In 1979, psychologists speculated about the mechanisms of biased assimilation in that one gives "any information that suggests less damaging ‘alternative interpretations’" such importance to use it as proof for one's belief. The classic Stanford University experiment involved supporters and opponents of the death penalty. After showing participants a study that concluded it deterred crime and another suggesting the opposite, they rated the study contradicting their beliefs as poor quality and not persuasive, so that the information resulte ...
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Richard M
Richard is a male given name. It originates, via Old French, from Old Frankish and is a compound of the words descending from Proto-Germanic ''*rīk-'' 'ruler, leader, king' and ''*hardu-'' 'strong, brave, hardy', and it therefore means 'strong in rule'. Nicknames include " Richie", " Dick", " Dickon", " Dickie", " Rich", " Rick", " Rico", " Ricky", and more. Richard is a common English, German and French male name. It's also used in many more languages, particularly Germanic, such as Norwegian, Danish, Swedish, Icelandic, and Dutch, as well as other languages including Irish, Scottish, Welsh and Finnish. Richard is cognate with variants of the name in other European languages, such as the Swedish "Rickard", the Catalan "Ricard" and the Italian "Riccardo", among others (see comprehensive variant list below). People named Richard Multiple people with the same name * Richard Andersen (other) * Richard Anderson (other) * Richard Cartwright (disambigu ...
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Norbert Schwarz
Norbert Schwarz is Provost Professor in the Department of Psychology and the USC Marshall School of Business at the University of Southern California and a co-director of the USC Dornsife Mind and Society Center. Education He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a habilitation in psychology from the University of Heidelberg, Germany (1986). Schwarz taught at the University of Heidelberg from 1981 to 1992 and served as Scientific Director of ZUMA, now GESIS, an interdisciplinary social science research center (1987–1992). From 1993 to 2013, he worked at the University of Michigan, Ann Arbor, where he held appointments as the Charles Horton Cooley Collegiate Professor of Psychology in the Social Psychology program, Professor of Marketing at the Ross School of Business, Research Professor in the Program in Survey Methodology, and Research Professor at the Institute for Social Research. He was a Fellow at the Center for Advanced ...
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Confirmation Bias
Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. People display this bias when they select information that supports their views, ignoring contrary information, or when they interpret ambiguous evidence as supporting their existing attitudes. The effect is strongest for desired outcomes, for emotionally charged issues, and for deeply entrenched beliefs. Confirmation bias cannot be eliminated, but it can be managed, for example, by education and training in critical thinking skills. Biased search for information, biased interpretation of this information, and biased memory recall, have been invoked to explain four specific effects: # '' attitude polarization'' (when a disagreement becomes more extreme even though the different parties are exposed to the same evidence) # '' belief perseverance'' (when beliefs persist after the evidence for them is shown to be false) # the '' ...
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Anchoring
An anchor is a device, normally made of metal , used to secure a vessel to the bed of a body of water to prevent the craft from drifting due to wind or current. The word derives from Latin ''ancora'', which itself comes from the Greek ἄγκυρα (ankȳra). Anchors can either be temporary or permanent. Permanent anchors are used in the creation of a mooring, and are rarely moved; a specialist service is normally needed to move or maintain them. Vessels carry one or more temporary anchors, which may be of different designs and weights. A sea anchor is a drag device, not in contact with the seabed, used to minimise drift of a vessel relative to the water. A drogue is a drag device used to slow or help steer a vessel running before a storm in a following or overtaking sea, or when crossing a bar in a breaking sea.. Overview Anchors achieve holding power either by "hooking" into the seabed, or mass, or a combination of the two. Permanent moorings use large masses ( ...
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Science Communication
Science communication is the practice of informing, educating, raising awareness of science-related topics, and increasing the sense of wonder about scientific discoveries and arguments. Science communicators and audiences are ambiguously defined and the expertise and level of science knowledge varies with each group. Two types of science communication are outward-facing or science outreach (typically conducted by professional scientists to non-expert audiences) and inward-facing or science "inreach" (expert to expert communication from similar or different scientific backgrounds). Examples of outreach include science journalism and science museums. Examples of inreach include scholarly communication and publication in scientific journals. But science communication is influenced by systemic inequalities that impact both inreach and outreach. Science communicators can use entertainment and persuasion including humour, storytelling and metaphors. Scientists can be traine ...
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Questionnaire Construction
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject. Questionnaires Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or a bad questionnaire format can make the survey results valueless, as they may not accurately reflect the views and opinions of the participants. Different methods can be useful for checking a questionnaire and making sure it is accurately capturing the intended information. Initial advice may include: * con ...
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Social Comparison Theory
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that there is a drive within individuals to gain accurate self-evaluations. The theory explains how individuals evaluate their own opinions and abilities by comparing themselves to others in order to reduce uncertainty in these domains, and learn how to define the self. Comparing oneself to others socially is a form of measurement and self assessment to identify where an individual stands according to their own set of standards and emotions about themselves. Following the initial theory, research began to focus on social comparison as a way of self-enhancement, introducing the concepts of downward and upward comparisons and expanding the motivations of social comparisons.Schachter, S. (1959). The psychology of affiliation: Experimental studies of the sources of gregariousness (Vol. 1). Stanford University Press. Social comparison can be traced back to the pivotal paper ...
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Social Cognition
Social cognition is a sub-topic of various branches of psychology that focuses on how people process, store, and apply information about other people and social situations. It focuses on the role that cognitive processes play in social interactions. More technically, social cognition refers to how people deal with conspecifics (members of the same species) or even across species (such as pet) information, include four stages: encoding, storage, retrieval, and processing. In the area of social psychology, social cognition refers to a specific approach in which these processes are studied according to the methods of cognitive psychology and information processing theory. According to this view, social cognition is a level of analysis that aims to understand social psychological phenomena by investigating the cognitive processes that underlie them. The major concerns of the approach are the processes involved in the perception, judgment, and memory of social stimuli; the effects o ...
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Newt Gingrich
Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the 50th speaker of the United States House of Representatives from 1995 to 1999. A member of the Republican Party, he was the U.S. representative for Georgia's 6th congressional district serving north Atlanta and nearby areas from 1979 until his resignation in 1999. In 2012, Gingrich unsuccessfully ran for the Republican nomination for president of the United States. A professor of history and geography at the University of West Georgia in the 1970s, Gingrich won election to the U.S. House of Representatives in November 1978, the first Republican in the history of Georgia's 6th congressional district to do so. He served as House Minority Whip from 1989 to 1995. A co-author and architect of the " Contract with America", Gingrich was a major leader in the Republican victory in the 1994 congressional election. In 1995, ''Time'' named him " Man of the Year" for " ...
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Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was the 36th vice president from 1953 to 1961 under President Dwight D. Eisenhower. His five years in the White House saw reduction of U.S. involvement in the Vietnam War, détente with the Soviet Union and China, the first manned Moon landings, and the establishment of the Environmental Protection Agency and Occupational Safety and Health Administration. Nixon's second term ended early, when he became the only president to resign from office, as a result of the Watergate scandal. Nixon was born into a poor family of Quakers in a small town in Southern California. He graduated from Duke Law School in 1937, practiced law in California, then moved with his wife Pat to Washington in 1942 to work for the federal government. After active ...
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Mental Representation
A mental representation (or cognitive representation), in philosophy of mind, cognitive psychology, neuroscience, and cognitive science, is a hypothetical internal cognitive symbol that represents external reality, or else a mental process that makes use of such a symbol: "a formal system for making explicit certain entities or types of information, together with a specification of how the system does this". Mental representation is the mental imagery of things that are not actually present to the senses. In contemporary philosophy, specifically in fields of metaphysics such as philosophy of mind and ontology, a mental representation is one of the prevailing ways of explaining and describing the nature of ideas and concepts. Mental representations (or mental imagery) enable representing things that have never been experienced as well as things that do not exist. Think of yourself traveling to a place you have never visited before, or having a third arm. These things have eithe ...
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Social Comparison Theory
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that there is a drive within individuals to gain accurate self-evaluations. The theory explains how individuals evaluate their own opinions and abilities by comparing themselves to others in order to reduce uncertainty in these domains, and learn how to define the self. Comparing oneself to others socially is a form of measurement and self assessment to identify where an individual stands according to their own set of standards and emotions about themselves. Following the initial theory, research began to focus on social comparison as a way of self-enhancement, introducing the concepts of downward and upward comparisons and expanding the motivations of social comparisons.Schachter, S. (1959). The psychology of affiliation: Experimental studies of the sources of gregariousness (Vol. 1). Stanford University Press. Social comparison can be traced back to the pivotal paper ...
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