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Apple Switch Ad Campaign
Switchers was an advertising campaign launched by Apple Computer, Inc. (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Apple Macintosh, Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris. Switchers A young woman who appeared in the commercials, Ellen Feiss, became an internet celebrity. Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial. Localized versions of the commercials, with local "switchers", aired in Iceland and Japan. Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell, and the members of De La Soul. Campaign The Switch campaign, while distinctive, was not very effective, and was gradually phased out in 2003. This can be somewhat bl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
De La Soul
De La Soul () is an American hip hop trio formed in 1988 in the Amityville area of Long Island, New York. They are best known for their eclectic sampling, quirky lyrics, and their contributions to the evolution of the jazz rap and alternative hip hop subgenres. The members are Posdnuos, Trugoy, and Maseo. The three formed the group in high school and caught the attention of producer Prince Paul with a demo tape of the song "Plug Tunin'". With its playful wordplay, innovative sampling, and witty skits, the band's debut album, '' 3 Feet High and Rising'', has been called "a hip hop masterpiece." The album was the band's biggest commercial success to date, with subsequent ones selling progressively less, despite receiving high praise from critics. They were influential in the early stages of rapper/actor Mos Def's career, and are a core part of the Spitkicker collective. They are the second longest standing Native Tongues group, after the Jungle Brothers. In 2006, the group won ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Television Commercials
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * Ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WayBack Machine
The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see how websites looked in the past. Its founders, Brewster Kahle and Bruce Gilliat, developed the Wayback Machine to provide "universal access to all knowledge" by preserving archived copies of defunct web pages. Launched on May 10, 1996, the Wayback Machine had more than 38.2 million records at the end of 2009. , the Wayback Machine had saved more than 760 billion web pages. More than 350 million web pages are added daily. History The Wayback Machine began archiving cached web pages in 1996. One of the earliest known pages was saved on May 10, 1996, at 2:08p.m. Internet Archive founders Brewster Kahle and Bruce Gilliat launched the Wayback Machine in San Francisco, California, in October 2001, primarily to address the problem of web co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Archive
The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, movies/videos, moving images, and millions of books. In addition to its archiving function, the Archive is an activist organization, advocating a free and open Internet. , the Internet Archive holds over 35 million books and texts, 8.5 million movies, videos and TV shows, 894 thousand software programs, 14 million audio files, 4.4 million images, 2.4 million TV clips, 241 thousand concerts, and over 734 billion web pages in the Wayback Machine. The Internet Archive allows the public to upload and download digital material to its data cluster, but the bulk of its data is collected automatically by its web crawlers, which work to preserve as much of the public web as possible. Its web archiving, web archive, the Wayback Machine, contains hu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phone Losers Of America
The Phone Losers of America (PLA) is an internet prank call community founded in 1994 as a phone phreaking and hacking e-zine. Today the PLA hosts the popular prank call podcast the ''Snow Plow Show'' which it has hosted since 2012. History The Phone Losers of America were founded in 1994, in an era when landlines were plentiful. The PLA text files continued until mid-1997. In 2002, RBCP (Brad Carter) began an internet radio station which he called PLA Radio which still exists today as The Snow Plow Show, along with a Discord channel. In the early 2000s, with the introduction of companies offering Caller ID Spoofing, groups such as the Phone Losers of America became notable in their utilisation of the service for prank calling, for example in the spoofing of law enforcement and corporate office numbers. Activities The Snow Plow Show The Snow Plow Show is a comedy podcast featuring prank calls by the host, RBCP. The show was previously part of the Prank Call Nation network ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Think Different
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. As of 2020, "Think different" was still printed on the back of the box of the iMac, and possibly elsewhere. Development In 1984, Apple's "1984" Super Bowl advertisement was created by advertising agency Chiat\Day. In 1986, CEO John Sculley replaced Chiat\Day with BBDO. In 1997, under CEO Gil Amelio, BBDO pitched to an internal marketing meeting at the then struggling Apple, a new brand campaign with the slogan "We're back." Reportedly everyone in the meeting expressed approval with the exception of the recently returned Jobs who said "the slogan was stupid because Apple wasn't etback." Jobs t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Murphy (musician)
John Russell Murphy (11 July 1959 – 11 October 2015) was an Australian drummer, percussionist and multi-instrumental session musician who played in Australian and British post-punk, ambient and industrial music groups. Early life John Russell Murphy was born on 11 July 1959 and raised in Melbourne, Victoria. His father, Russ Murphy, was a jazz drummer who played for many years with the Graeme Bell All Stars, John started learning drums and percussion from the age of 4. For secondary schooling he attended Scotch College, where he played in the school orchestra and in military and Scottish pipe bands. Career John Murphy, as John Smith from the Suburbs, was the founding drummer in 1977 of punk band, News, with Adam Punk (real name Gavin Quinn) on vocals, Jarryl Circus (real name Jarryl Wirth) on guitar and Joy Relentless (real name Julie Jordan) on bass guitar. Jordan, Quinn and Wirth were all former members of Babeez. News' debut single, "Dirty Lies", was released in May 197 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CNET
''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and television in addition to its website and now uses new media distribution methods through its Internet television network, CNET Video, and its podcast and blog networks. Founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through that unit's acquisition of CNET Networks in 2008. It has been owned by Red Ventures since October 30, 2020. Other than English, ''CNETs region- and language-specific editions include Chinese, French, German, Japanese, Korean, and Spanish. History Origins After leaving PepsiCo, Halsey Minor and Shelby Bonnie launched ''CNET'' in 1994, after website Yahoo! was launched. With help from Fox Network co-founder Kevin Wendle and forme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its subject is an original work or some aspect of it (theme/content, author, style, etc), but a parody can also be about a real-life person (e.g. a politician), event, or movement (e.g. the French Revolution or 1960s counterculture). Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, music, theater, television and film, animation, and gaming. Some parody is practiced in theater. The writer and critic John Gross observes in his ''Oxford Boo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Get A Mac
The "Get a Mac" campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. The advertising campaign ran worldwide in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and Germany. Synopsis The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Macintosh computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC."). The two then act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal and somewhat polite, though uninteresting and overly concerned with work—often being frustrated by the more laid-back Mac's abilities. The earl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wintel
Wintel (portmanteau of Windows and Intel) is the partnership of Microsoft Windows and Intel producing personal computers using Intel x86-compatible processors running Microsoft Windows. Background By the early 1980s, the chaos and incompatibility that was rife in the early microcomputer market had given way to a smaller number of de facto industry standards, including the S-100 bus, CP/M, the Apple II, Microsoft BASIC in read-only memory (ROM), and the inch floppy drive. No single firm controlled the industry, and fierce competition ensured that innovation in both hardware and software was the rule rather than the exception. Microsoft Windows and Intel processors gained ascendance and their ongoing alliance gave them market dominance. Intel claimed that this partnership has enabled the two companies to give customers the benefit of "a seemingly unending spiral of falling prices and rising performance". In addition, they claim a "history of innovation" and "a shared vision of f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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