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Apple IIe
The Apple IIe (styled as Apple //e) is the third model in the Apple II series of personal computers produced by Apple Inc., Apple Computer. It was released in January 1983 as the successor to the Apple II Plus. The ''e'' in the name stands for ''enhanced''. It is the first Apple II with built-in lowercase, 80-column text support and 64K RAM standard, while reducing the total chip count from previous models by approximately 75%. Improved expandability combined with the new features made for an attractive general-purpose machine to first-time computer shoppers. As the last surviving model of the Apple II computer line before discontinuation, and having been manufactured and sold for nearly 11 years with relatively few changes, the IIe was the longest-lived computer in Apple's history. History Apple Inc., Apple Computer planned to discontinue the Apple II series after the introduction of the Apple III in 1980; the company intended to clearly establish market segmentation by desig ...
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Apple 80-Column Text Card
The Apple 80-Column Text Card is an expansion card for the Apple IIe computer to give it the option of displaying 80 columns of text instead of 40 columns. Two models were available; the cheaper 80-column card has just enough extra random-access memory, RAM to double the video memory capacity, and the Extended 80-Column Text Card has an additional 64 kilobytes of RAM, bringing the computer's total RAM to 128 KB. VisiCalc and Disk II made the Apple II very popular in small businesses, which asked the company for 80-column support, but Apple delayed improving the Apple II because for three years it expected that the unsuccessful Apple III would be the company's business computer. The 80-column cards were the alternative. The cards go in the IIe's Auxiliary Slot, which exists in addition to the seven standard Apple II peripheral cards, Apple II peripheral slots present on all expandable Apple II series machines. Although in a separate slot, the card is closely associated with slot #3 ...
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WDC 65C02
The Western Design Center (WDC) 65C02 microprocessor is an enhanced CMOS version of the popular nMOS-based 8-bit MOS Technology 6502. It uses less power than the original 6502, fixes several problems, and adds new instructions and addressing modes. The power usage is on the order of 10 to 20 times less than the original 6502 running at the same speed; its reduced power consumption has made it useful in portable computer roles and industrial microcontroller systems. The 65C02 has also been used in some home computers, as well as in embedded applications, including implanted medical devices. Development of the WDC 65C02 began in 1981 with samples released in early 1983. The 65C02 was officially released sometime shortly after. WDC licensed the design to Synertek, NCR, GTE Microcircuits, and Rockwell Semiconductor. Rockwell's primary interest was in the embedded market and asked for several new commands to be added to aid in this role. These were later copied back into the b ...
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Apple Iie
The Apple IIe (styled as Apple //e) is the third model in the Apple II series of personal computers produced by Apple Inc., Apple Computer. It was released in January 1983 as the successor to the Apple II Plus. The ''e'' in the name stands for ''enhanced''. It is the first Apple II with built-in lowercase, 80-column text support and 64K RAM standard, while reducing the total chip count from previous models by approximately 75%. Improved expandability combined with the new features made for an attractive general-purpose machine to first-time computer shoppers. As the last surviving model of the Apple II computer line before discontinuation, and having been manufactured and sold for nearly 11 years with relatively few changes, the IIe was the longest-lived computer in Apple's history. History Apple Inc., Apple Computer planned to discontinue the Apple II series after the introduction of the Apple III in 1980; the company intended to clearly establish market segmentation by desig ...
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Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with  billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ...
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Apple Lisa
Lisa is a desktop computer developed by Apple, produced from January 19, 1983, to August 1, 1986, and succeeded by Macintosh. It is generally considered the first mass-market personal computer operable through a graphical user interface (GUI). In 1983, a machine like the Lisa was still so expensive that it was primarily marketed to individual and small and medium-sized businesses as a groundbreaking new alternative to much bigger and more expensive mainframes or minicomputers such as from IBM, that either require additional, expensive consultancy from the supplier, hiring specially trained personnel, or at least, a much steeper learning curve to maintain and operate. Development of project "LISA" began in 1978. It underwent many changes and shipped at with a five-megabyte hard drive. It was affected by its high price, insufficient software, unreliable FileWare (codename Twiggy) floppy disks, and the imminent release of the cheaper and faster Macintosh. Only 60,000 Lisa units we ...
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Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ...
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Steve Wozniak
Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname Woz, is an American technology entrepreneur, electrical engineer, computer programmer, philanthropist, and inventor. In 1976, he co-founded Apple Inc., Apple Computer with his early business partner Steve Jobs. Through his work at Apple in the 1970s and 1980s, he is widely recognized as one of the most prominent pioneers of the personal computer revolution. In 1975, Wozniak started developing the Apple I, Apple I into the computer that launched Apple when he and Jobs first began marketing it the following year. He was the primary designer of the Apple II (1977 computer), Apple II, introduced in 1977, known as one of the first highly successful mass-produced microcomputers, while Jobs oversaw the development of its foam-molded plastic case and early Apple employee Rod Holt developed its switched-mode power supply, switching power supply. With human–computer interface expert Jef Raskin, Wozniak had a ...
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IBM Personal Computer
The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible ''de facto'' standard. Released on August 12, 1981, it was created by a team of engineers and designers at International Business Machines (IBM), directed by William C. Lowe and Philip Don Estridge in Boca Raton, Florida. Powered by an x86-architecture Intel 8088 processor, the machine was based on open architecture and third-party peripherals. Over time, expansion cards and software technology increased to support it. The PC had a substantial influence on the personal computer market; the specifications of the IBM PC became one of the most popular computer design standards in the world. The only significant competition it faced from a non-compatible platform throughout the 1980s was from Apple's Macintosh product line, as well as consumer-grade platforms created by companies like Commodore and Atari. Mo ...
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InfoWorld
''InfoWorld'' (''IW'') is an American information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a Web-only publication. Its parent company is International Data Group, and its sister publications include '' Macworld'' and '' PC World''. ''InfoWorld'' is based in San Francisco, with contributors and supporting staff based across the U.S. Since its founding, ''InfoWorld''s readership has largely consisted of IT and business professionals. ''InfoWorld'' focuses on how-to, analysis, and editorial content from a mixture of experienced technology journalists and working technology practitioners. The site averages 4.6 million monthly page views and 1.1 million monthly unique visitors. History The magazine was founded by Jim Warren in 1978 as ''The Intelligent Machines Journal'' (IMJ). It was sold to IDG in late 1979. On 18 February 1980, the magazine name was changed to ''InfoWorld''. In 1986, the Robert X. Cringely colum ...
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Large Scale Integration
An integrated circuit (IC), also known as a microchip or simply chip, is a set of electronic circuits, consisting of various electronic components (such as transistors, resistors, and capacitors) and their interconnections. These components are etched onto a small, flat piece ("chip") of semiconductor material, usually silicon. Integrated circuits are used in a wide range of electronic devices, including computers, smartphones, and televisions, to perform various functions such as processing and storing information. They have greatly impacted the field of electronics by enabling device miniaturization and enhanced functionality. Integrated circuits are orders of magnitude smaller, faster, and less expensive than those constructed of discrete components, allowing a large transistor count. The IC's mass production capability, reliability, and building-block approach to integrated circuit design have ensured the rapid adoption of standardized ICs in place of designs using disc ...
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Macintosh 128K
The Macintosh, later rebranded as the Macintosh 128K, is the original Mac (computer), Macintosh personal computer from Apple Inc., Apple. It is the first successful mass-market All-in-one computer, all-in-one desktop personal computer with a graphical user interface, built-in screen and Computer mouse, mouse. It was pivotal in establishing desktop publishing as a general office function. The motherboard, a Cathode-ray tube, CRT monochrome monitor, and a floppy drive are in a beige case with an integrated carrying handle; it has a keyboard and single-button mouse. The Macintosh was introduced by a television commercial titled "1984 (advertisement), 1984" during Super Bowl XVIII on January 22, 1984, directed by Ridley Scott. Sales were strong at its initial release on January 24, 1984, at , and reached 70,000 units on May 3, 1984. Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer's model number is M0001. Development 1978� ...
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Xerox 820
The Xerox 820 Information Processor is an 8-bit desktop computer sold by Xerox in the early 1980s. The computer runs under the CP/M operating system and uses floppy disk drives for mass storage. The microprocessor board is a licensed variant of the Big Board computer. 820 Xerox introduced the 820 in June 1981 for $2,995 with two -inch single-density disk drives with 81K of capacity per diskette, or $3,795 with two 8-inch drives with 241K capacity. To beat the IBM PC to market, Xerox created little of the computer's design; it is based on the Ferguson Big Board computer kit and other off-the-shelf components, including a Zilog Z80 processor clocked at 2.5 MHz, and 64 KB of RAM. Xerox chose CP/M as its operating system because of the large software library—The 820 is compatible with all Big Board software—and sold a customized version of WordStar for $495, although by 1982 the company offered the standard version for the same price. By 1984, surplus 820 mainboards ...
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