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Alan Hilburg
Alan Hilburg is an American trust communications and branding consultant. Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with, Ford, Disney and the U.S. Veterans Administration. He has also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy), transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant, and has also written to two New York Times best selling books and produced several Emmy-nominated documentaries. Education Hilburg attended Franklin College in Indiana and graduated from New York Institute of Technology (NYIT). Career After working as a senior executive with Burson-Marsteller, Hilburg est ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brackets
A bracket is either of two tall fore- or back-facing punctuation marks commonly used to isolate a segment of text or data from its surroundings. Typically deployed in symmetric pairs, an individual bracket may be identified as a 'left' or 'right' bracket or, alternatively, an "opening bracket" or "closing bracket", respectively, depending on the Writing system#Directionality, directionality of the context. Specific forms of the mark include parentheses (also called "rounded brackets"), square brackets, curly brackets (also called 'braces'), and angle brackets (also called 'chevrons'), as well as various less common pairs of symbols. As well as signifying the overall class of punctuation, the word "bracket" is commonly used to refer to a specific form of bracket, which varies from region to region. In most English-speaking countries, an unqualified word "bracket" refers to the parenthesis (round bracket); in the United States, the square bracket. Glossary of mathematical sym ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Where's The Beef?
"Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.Ralph Keyes, ''I love it when you talk retro: hoochie coochie, double whammy, drop a dime, and the forgotten origins of American speech'' (Macmillan, 2009) pp. 7, 161. Found aGoogle Books Accessed November 8, 2010. History The phrase first came to the public audience in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. The strategy behind the campaign was to distinguish competitors' (McDonald's and Burger King) big name hamburgers (Big Mac and Whopper respectively) from Wendy's "modest" Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's hamburger. In the ad, titled "Fluffy Bun", actress Clara Peller receives a burger with a massive bun but a tiny patty from a f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Franklin College (Indiana)
Franklin College is a private liberal arts college in Franklin, Indiana. It was founded in 1834 and has a wooded campus spanning 207 acres including athletic fields and a 31-acre biology woodland. The college offers its approximately 1,000 students Bachelor of Arts degrees in 49 majors from 25 academic disciplines, 43 minors, 11 pre-professional programs and five cooperative programs. The college also offers a Master of Science in Athletic Training and a Master of Science in Physician Assistant Studies. In 1842, the college began admitting women, becoming the first coeducational institution in Indiana and the seventh in the nation. Franklin College has historically maintained an affiliation with the American Baptist Churches USA. History Franklin College was originally founded as Indiana Baptist Manual-Labor Institute, a manual labor college. Academics The school offers major topics of study, including biology, chemistry, journalism, art, political science, theatre and musi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Institute Of Technology
The New York Institute of Technology (NYIT or New York Tech) is a private research university founded in 1955. It has two main campuses in New York—one in Old Westbury, on Long Island, and one in Manhattan. Additionally, it has a cybersecurity research lab and a biosciences, bioengineering lab in Old Westbury, as well as campuses in Arkansas, United Arab Emirates, China, and Canada. The New York Institute of Technology Computer Graphics Lab is an important environment in the history of computer graphics and animation, as founders of Pixar and Lucasfilm began their research there. Overview New York Institute of Technology has five schools and two colleges, all with an emphasis on technology and applied scientific research: School of Architecture and Design, School of Interdisciplinary Studies and Education, School of Engineering and Computing Sciences, School of Health Professions, School of Management, College of Arts and Sciences and College of Osteopathic Medicine. Ne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burson-Marsteller
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe. Operations BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. It employed more than 4,000 people in 42 countries as of 2019. BCW is part of the BCW Group, whose brands include: AxiCom, BWR, Direct Impact, GCI Health, HZ, PSB, Prime Policy Group, and Goodfuse. BCW offers clients creative content and integrated communications services across the following sectors: business-to-business, consumer, corporate, crisis management, corporate social responsibility, healthcare, public affairs, and technology. Donna Imperato serves as global chief executive officer (CEO). She was previously CEO at Cohn & Wolfe. BCW is split into divisions by g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Porter Novelli
Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries. The firm was founded in Washington, D.C., in 1972 by Bill Novelli and Jack Porter. Its first major client was the National Institutes of Health. Omnicom Group acquired Porter Novelli in 1988. Historically, most of the company's revenue has come from the information technology and pharmaceutical sectors. In the 2010s, Porter Novelli acquired both Voce Communications and Cone Communications. In 2018, the firm launched a "purpose practice" for organizations focused on corporate social responsibility. Past notable campaigns include an HIV prevention campaign for the Centers for Disease Control, the USDA MyPyramid food guidance system, and the M&M's Global Color Vote. History The firm was founded in Washington, D.C., in 1972 by Bill Novelli and Jack Porter, advertising executives, who worked together to market the Peace Corps. The company's first major client ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omnicom Group
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
We Bring Good Things To Life
"We Bring Good Things to Life" was an advertising slogan used by General Electric between 1979 and 2003. It was designed by the advertising firm BBDO led by project manager Richard Costello, who would later go on to become head of advertising at General Electric. The slogan was designed to highlight the diversity of the products and services the company offered. The slogan, after its many appearances in GE advertising, was responsible for increased popularity and a new image for the company. Overview For many, the name General Electric brings to mind the company's famous slogan “We Bring Good Things to Life.” The slogan is a reflection of the company that has moved far beyond its origins as an electric generating company and maker of electrical appliances. By the 1990s, GE had become a highly diversified worldwide conglomerate that continued to sell lighting products and appliances; but also dealt in aircraft engines, capital services, industrial systems, information servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bill Russell
William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Valuable Player (MVP) and a 12-time NBA All-Star, he was the centerpiece of the Celtics dynasty that won 11 NBA championships during his 13-year career. Russell and Henri Richard of the National Hockey League are tied for the record of the most championships won by an athlete in a North American sports league. Russell is widely considered to be one of the greatest basketball players of all time. He led the San Francisco Dons to two consecutive NCAA championships in 1955 and 1956, and he captained the gold-medal winning U.S. national basketball team at the 1956 Summer Olympics. Despite his limitations on offense, as Russell averaged 15.1 points per game, his rebounding, defense, and leadership made him one of the dominant players of his era ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IMAX
IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw were the co-founders of what would be named the IMAX Corporation (founded in September 1967 as Multiscreen Corporation, Limited), and they developed the first IMAX cinema projection standards in the late 1960s and early 1970s in Canada. IMAX GT is the large format as originally conceived. It uses very large screens of and, unlike most conventional film projectors, the film runs horizontally so that the image width can be greater than the width of the film stock. It is called a 70/15 format. It is used exclusively in purpose-built theaters and dome theaters, and many installations limit themselves to a projection of high quality, short documentaries. The high costs involved in th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Accreditation In Public Relations
The Accreditation in Public Relations (APR), Accreditation in Public Relations and Military Communications (APR+M), and Certificate in Principles of Public Relations are voluntary certifications in the USA for persons working in the field of public relations (PR) and, in the case of the APR+M, military public affairs. They are administered by the Universal Accreditation Board. Overview History The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies - was formed as part of an effort to make the credential an industry-wide, instead of organization-specific, certification. Recognizing the value of having leaders who have earned the PR industry's credential and thus demonstrate their knowledge of and commitment to the principles of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
