|
Ad Captandum
In rhetoric an ''argumentum ad captandum,'' "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause." The longer form of the term is ''ad captandum vulgus'' (Latin, "to ensnare the vulgar" or "to captivate the masses"); the shorter and longer versions of the phrase are synonymous. The word "vulgus" in Latin meant the common people, the multitude; it was also sometimes used contemptuously to imply a rabble or a mob. The ''ad captandum'' approach is commonly seen in political speech, advertising, and popular entertainment. The classic example of something ''ad captandum vulgus'' was the "bread and circuses" by which the Roman emperors maintained the support of the people of Rome. See also * Appeal to emotion * ''Argumentum ad populum'' * ''Captatio benevolentiae'' * For the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glittering Generality
A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used in propaganda posters/advertisements and used by propagandists and politicians. Origins The term dates from the mid-19th century in the American context. Advocates for Abolition of slavery in the USA, abolition of slavery argued that the institution was contradictory to the United States Declaration of Independence, United States Declaration of Independence's statements that "all men are created equal" and possessed natural rights to "life, liberty, and the pursuit of happiness." Proslavery opponents countered that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Latin Words And Phrases
Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the Roman Republic it became the dominant language in the Italian region and subsequently throughout the Roman Empire. Even after the fall of Western Rome, Latin remained the common language of international communication, science, scholarship and academia in Europe until well into the 18th century, when other regional vernaculars (including its own descendants, the Romance languages) supplanted it in common academic and political usage, and it eventually became a dead language in the modern linguistic definition. Latin is a fusional language, highly inflected language, with three distinct grammatical gender, genders (masculine, feminine, and neuter), six or seven grammatical case, noun cases (nominative, accusative, genitive, dative, ablati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Latin Logical Phrases
Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the Roman Republic it became the dominant language in the Italian region and subsequently throughout the Roman Empire. Even after the fall of Western Rome, Latin remained the common language of international communication, science, scholarship and academia in Europe until well into the 18th century, when other regional vernaculars (including its own descendants, the Romance languages) supplanted it in common academic and political usage, and it eventually became a dead language in the modern linguistic definition. Latin is a highly inflected language, with three distinct genders (masculine, feminine, and neuter), six or seven noun cases (nominative, accusative, genitive, dative, ablative, and vocative), five declensions, four verb conjuga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetorical Techniques
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action. Rhetorical devices evoke an emotional response in the audience through use of language, but that is not their primary purpose. Rather, by doing so, they seek to make a position or argument more compelling than it would otherwise be. Modes of persuasion Originating from Aristotle's ''Rhetoric'', the four modes of persuasion in an argument are as follows: ;Logos : is an appeal to logic using intellectual reasoning and argument structure such as giving claims, sound reasons for them, and supporting evidence.Selzer, J. (2004). Rhetorical Analysis: Understanding How Texts Persuade Readers. In C. Bazerman & P. Prior (Eds.), ''What Writing Do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
No True Scotsman
No True Scotsman, or appeal to purity, is an informal fallacy in which one attempts to protect their universal generalization from a falsifying counterexample by excluding the counterexample improperly.Antony Flew, ''God & Philosophy''p. 104 Hutchinson, 1966. Rather than abandoning the falsified universal generalization or providing evidence that would disqualify the falsifying counterexample, a slightly modified generalization is constructed ad-hoc to definitionally exclude the undesirable specific case and counterexamples like it by appeal to rhetoric. This rhetoric takes the form of emotionally charged but nonsubstantive purity platitudes such as "true", "pure", "genuine", "authentic", "real", etc. Philosophy professor Bradley Dowden explains the fallacy as an " ad hoc rescue" of a refuted generalization attempt. The following is a simplified rendition of the fallacy: Person A: "No Scotsman puts sugar on his porridge." Person B: "But my uncle Angus is a Scotsman and he puts s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loaded Language
Loaded language (also known as loaded terms, emotive language, high-inference language and language-persuasive techniques) is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. Loaded words and phrases have significant emotional implications and involve strongly positive or negative reactions beyond their literal meaning. Definition Loaded terms, also called emotive or ethical words, were clearly described by Charles Stevenson. He noticed that there are words that do not merely describe a possible state of affairs. "Terrorist" is not used only to refer to a person who commits specific actions with a specific intent. Words such as "torture" or "freedom" carry with them something more than a simple description of a concept or an action. They have a "magnetic" effect, an imperative force, a tendency to influence the in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
If-by-whiskey
Noah S. "Soggy" Sweat Jr. (October 2, 1922February 23, 1996) was an American judge, law professor, and state representative in Mississippi, notable for his 1952 speech on the floor of the Mississippi state legislature concerning whiskey. Reportedly the speech took Sweat two and a half months to write.Clarion Ledger , "On June 3, Soggy's speech will come to life" 25 May 2003 The speech is renowned for the grand rhetorical terms in which it seems to come down firmly and decisively on both sides of the question. The speech gave rise to the phrase if-by-whiskey, used to illustrate such equivocation in argument. Career Sweat was elected to the House in 1947, at the age of 24. He served only one five-year term, at the end of which he delivered his speech.''The Clarion Ledger'', Saturda ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
For The Children (politics)
"Think of the children" (also "What about the children?") is a cliché that evolved into a rhetorical tactic. In the literal sense, it refers to children's rights (as in discussions of child labor). In debate, however, it is a plea for pity that is used as an appeal to emotion, and therefore it may become a logical fallacy. ''Art, Argument, and Advocacy'' (2002) argued that the appeal substitutes emotion for reason in debate. Ethicist Jack Marshall wrote in 2005 that the phrase's popularity stems from its capacity to stunt rationality, particularly discourse on morals. "Think of the children" has been invoked by censorship proponents to shield children from perceived danger. ''Community, Space and Online Censorship'' (2009) argued that classifying children in an infantile manner, as innocents in need of protection, is a form of obsession over the concept of purity. A 2011 article in the ''Journal for Cultural Research'' observed that the phrase grew out of a moral panic. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gullibility
Gullibility is a failure of social intelligence in which a person is easily tricked or manipulated into an ill-advised course of action. It is closely related to credulity, which is the tendency to believe unlikely propositions that are unsupported by evidence. Classes of people especially vulnerable to exploitation due to gullibility include children, the elderly, and the developmentally disabled. Meaning The words ''gullible'' and ''credulous'' are commonly used as synonyms. state that while both words mean "unduly trusting or confiding", gullibility stresses being duped or made a fool of, suggesting a lack of intelligence, whereas credulity stresses uncritically forming beliefs, suggesting a lack of skepticism. states the difference is a matter of degree: the gullible are "the easiest to deceive", while the credulous are "a little too quick to believe something, but they usually aren't stupid enough to act on it." characterize a gullible person as one who is both credu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Captatio Benevolentiae
''Captatio benevolentiae'' (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory. For example, Roman historian Livy (Titus Livius) begins his prologue with a description of his own insignificance against the importance of the Roman people and history of Rome. By preaching his own humility, and especially by comparing himself to the much greater importance of the Roman people (his audience), he hopes to gain their favor at the start of his work. During the Middle Ages it was used in court cases to gain the judge's favor, with lavish praise of the judge's wisdom considered most effective by Guillaume Durand. In parallel, the techniques of the captatio benevolentiae began to be used in the prologues of chivalric romance As a literary genre, the chivalric romance is a type of prose and verse narrative ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Argumentum Ad Populum
In argumentation theory, an (Latin for "appeal to the people") is a fallacious argument which is based on claiming a truth or affirming something is good because the majority thinks so. Alternative names Other names for the fallacy include: Description ' is a type of informal fallacy, specifically a fallacy of relevance, and is similar to an argument from authority (''argumentum ad verecundiam''). It uses an appeal to the beliefs, tastes, or values of a group of people, stating that because a certain opinion or attitude is held by a majority, it is therefore correct. Appeals to popularity are common in commercial advertising that portrays products as desirable because they are used by many people or associated with popular sentiments instead of communicating the merits of the products themselves. The inverse argument, that something that is unpopular must be flawed, is also a form of this fallacy. The fallacy is similar in structure to certain other fallacies that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Rhetoric")
