A. Parasuraman
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A. Parasuraman
A. "Parsu" Parasuraman is an Indian-American marketing professor and author. He is the Professor and the James W. McLamore Chair in Marketing at the University of Miami. Education Parasuraman got his bachelor's degree in Mechanical Engineering from IIT Madras and MBA in Marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively. He then proceeded to the United States where he gained a doctorate in Business Administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ... from Indiana University in 1975. Career Parasuraman was one of the co-authors of the classic study on Services marketing, which developed the concept of SERVQUAL. The SERVQUAL model has become fundamental in the analysis of marketing in the services sector and one of the highest ...
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University Of Miami
The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private research university in Coral Gables, Florida. , the university enrolled 19,096 students in 12 colleges and schools across nearly 350 academic majors and programs, including the Leonard M. Miller School of Medicine in Miami's Health District, the law school on the main campus, and the Rosenstiel School of Marine and Atmospheric Science on Virginia Key with research facilities in southern Miami-Dade County. The University of Miami offers 138 undergraduate, 140 master's, and 67 doctoral degree programs. Since its founding in 1925, the university has attracted students from all 50 states and 173 foreign countries. With 16,954 faculty and staff as of 2021, the University of Miami is the second largest employer in Miami-Dade County. The university's main campus in Coral Gables spans , has over of buildings, and is located south of Downtown Miami, the heart of the nation's ninth largest and world's 65th ...
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American Business Theorists
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ...
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University Of Miami Faculty
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation). *Issuing secular and non-secular degrees: grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university i ...
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Indiana University Alumni
Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th state on December 11, 1816. It is bordered by Lake Michigan to the northwest, Michigan to the north, Ohio to the east, the Ohio River and Kentucky to the south and southeast, and the Wabash River and Illinois to the west. Various indigenous peoples inhabited what would become Indiana for thousands of years, some of whom the U.S. government expelled between 1800 and 1836. Indiana received its name because the state was largely possessed by native tribes even after it was granted statehood. Since then, settlement patterns in Indiana have reflected regional cultural segmentation present in the Eastern United States; the state's northernmost tier was settled primarily by people from New England and New York, Central Indiana by migrants from the ...
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Indian Institute Of Management Ahmedabad Alumni
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Un ...
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IIT Madras Alumni
The Indian Institutes of Technology (IITs) are central government owned public technical institutes located across India. They are under the ownership of the Ministry of Education of the Government of India. They are governed by the Institutes of Technology Act, 1961, declaring them as Institutes of National Importance and laying down their powers, duties, and framework for governance as the country's premier institutions in the field of technology. The act currently lists twenty-three IITs. Each IIT has autonomy and is linked to others through a common council called the IIT Council, which oversees their administration. The Minister of Education of India is the ex officio Chairperson of the IIT Council. List of institutes History The history of the IIT system nearly dates back to 1946 when Sir Jogendra Singh of the Viceroy's Executive Council set up a committee whose task was to consider the creation of ''Higher Technical Institutions'' for post-war industrial ...
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Marketing Theorists
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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American Marketing People
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ...
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Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ...
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IIT Madras
Indian Institute of Technology Madras (IIT Madras) is a public technical university located in Chennai, Tamil Nadu, India. As one of the Indian Institutes of Technology (IITs), it is recognized as an Institute of National Importance and has been consistently rated as one of India's most prestigious universities. Founded in 1959 with technical and financial assistance from the former government of West Germany, it was the third IIT established by the Government of India. IIT Madras is ranked the top engineering institute in India by the Ministry of Education's National Institutional Ranking Framework since its inception in 2016. IIT Madras is a residential institute that occupies a campus that was formerly part of the adjoining Guindy National Park. The institute has nearly 600 faculty, 10,000 students and 1,250 administrative and supporting staff.
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Technology Readiness
Technology readiness refers to people's propensity to embrace and use new technologies for accomplishing goals in home life and at work. The construct can be viewed as an overall state of mind resulting from a gestalt of mental enablers and inhibitors that collectively determine a person's predisposition to use new technologies. The Technology Readiness Index (TRI), introduced by A. Parasuraman in 2000, consists of 36 attributes that measure the construct and its components. A streamlined and updated version with 16 attributes, "TRI 2.0," was introduced by Parasuraman and Colby in 2015. The Technology Readiness model differs from well-known acceptance models such as the Technology acceptance model (TAM) in that TRI measures beliefs an individual has about cutting-edge technology in general while the TAM model measures acceptance towards a specific technology. Technology Readiness is a multidimensional psychographic construct, offering a way to segment consumers based upon thei ...
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