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349 Incident
Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people. Promotion In February 1992, Pepsi Philippines (PCPPI) announced that they would print numbers, ranging from 001 to 999, inside the caps (crowns) of Pepsi, 7-Up, Mountain Dew and Mirinda bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos (about US$4) to 1 million pesos for a grand prize (roughly US$40,000 in 1992), equivalent to 611 times the average monthly salary in the Philippines at the time."Number Fever: The Pepsi Contest That Became a Deadly Fiasco." Bloomberg Businessweek, August 4, 2020Archived version Pepsi allocated a total of US$2 million for prizes. Marketing specialist Pedro Vergara based Pepsi Number Fever on similar, moderately successful promotions that had been held previously in Vergara's geographic area of expertise, Latin America. Pepsi Number Fe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Promotion
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Philippine Star
''The Philippine Star'' (self-styled ''The Philippine STAR'') is an English-language newspaper in the Philippines and the flagship brand of the Philstar Media Group. First published on July 28, 1986, by veteran journalists Betty Go-Belmonte, Max Soliven and Art Borjal, it is one of several Philippine newspapers founded after the 1986 People Power Revolution. The newspaper is owned and published by Philstar Daily Inc., which also publishes the monthly magazine ''People Asia'' and the Sunday magazines ''Starweek'' and ''Let's Eat''. As part of the Philstar Media Group, its sister publications include business newspaper '' BusinessWorld''; Cebu-based, English-language broadsheet '' The Freeman''; Filipino-language tabloids '' Pilipino Star Ngayon'' and ''Pang-Masa''; Cebuano-language tabloid ''Banat'', online news portals Interaksyon (formerly with News5), LatestChika.com, Philstar Life and Wheels.ph, and TV/digital production unit Philstar TV. In March 2014, the newspaper was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mentalfloss
''Mental Floss'' (stylized as ''mental_floss'') is an online magazine and its related American digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media and based in New York City, United States. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. In October 2015, ''Mental Floss'' teamed with the National Geographic Channel for its first televised special, ''Brain Surgery Live with'' mental_floss, the first brain surgery ever broadcast live. Launched in Birmingham, Alabama in 2001, the company has additional offices in Midtown Manhattan. The publication was included in ''Inc.'' magazine's list of the 5,000 fastest growing private companies. Before it became a web-only publication in 2017, the magazine ''mental_floss'' had a circulation of 160,000 and published six issues a year. The magazine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Dollar
The United States dollar ( symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it into 100 cents, and authorized the minting of coins denominated in dollars and cents. U.S. banknotes are issued in the form of Federal Reserve Notes, popularly called greenbacks due to their predominantly green color. The monetary policy of the United States is conducted by the Federal Reserve System, which acts as the nation's central bank. The U.S. dollar was originally defined under a bimetallic standard of (0.7735 troy ounces) fine silver or, from 1837, fine gold, or $20.67 per troy ounce. The Gold Standard Act of 1900 linked the dollar solely to gold. From 1934, it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philippine Peso
The Philippine peso, also referred to by its Tagalog name ''piso'' (Philippine English: , , plural pesos; tl, piso ; sign: ₱; code: PHP), is the official currency of the Philippines. It is subdivided into 100 ''sentimo'', also called centavos. The Philippine peso sign is denoted by the symbol "₱", introduced under American rule in place of the original peso sign "$" used throughout Spanish America. Alternative symbols used are "PHP", "PhP", "Php", or just "P". The monetary policy of the Philippines is conducted by the Bangko Sentral ng Pilipinas (BSP), established on July 3, 1993, as its central bank. It produces the country's banknotes and coins at its Security Plant Complex, which is set to move to New Clark City in Capas, Tarlac."Overview of the BSP" Bangko Sentral ng Pilipinas (BSP) Official Website. Retrieved on October 1, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mirinda
Mirinda is a brand of soft drink originally created in Spain in 1959 and now owned by PepsiCo with global distribution. Its name comes from the Esperanto translation of "admirable" or "amazing". It is available in many fruit varieties, like orange, apple, strawberry, among others. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s. Mirinda has been owned by PepsiCo since 1970 and is primarily commercialized outside the United States. It competes with The Coca-Cola Company, The Coca-Cola Company's Fanta and Dr Pepper Snapple Group, Dr Pepper Snapple Group's Crush (soft drink), Crush with flavour brands localized to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mountain Dew
Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. In 2001, a cherry-flavored variant called Code Red debuted. Expansions of the product line have ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
7-Up
7 Up (stylized as 7up outside North America) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by PepsiCo. 7 Up competes primarily against The Coca-Cola Company's Sprite. History 7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash 1929, Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1948. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to "7 Up Lithiated Lemon Soda" before being further shortened to just "7 Up" by 1936. The origin of the revised name is unclear. Britvic claims tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bottle Cap
A bottle cap or bottle top is a closure for the top opening of a bottle. A cap is sometimes colourfully decorated with the logo of the brand of contents. Plastic caps are used for plastic bottles, while metal with plastic backing is used for glass; plastic caps are commonly made from PE or PP, whilst metal caps are usually either steel or aluminum. Plastic caps may have a pour spout. Flip-Top caps like Flapper closures provide controlled dispensing of dry products. Caps for plastic bottles are often made of a different type of plastic from the bottle. A cork is another type of closure for the top of a bottle. Types Caps were originally designed to be pressed over and around the top of a glass bottle to grab a small flange on the bottleneck. Crown cork The crown cork was patented by William Painter on February 2, 1892 (U.S. Patent 468,258). It had 24 teeth and a cork seal with a paper backing to prevent contact between the contents and the metal cap. The current versio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Asiaweek
''Asiaweek'' was an English-language news magazine focusing on Asia, published weekly by Asiaweek Limited, a subsidiary of Time Inc. Based in Hong Kong, it was established in 1975, and ceased publication with its 7 December 2001 issue due to a "downturn in the advertising market", according to Norman Pearlstine, editor in chief of Time Inc. The magazine had a circulation of 120,000 copies when it closed."Time shuts down Asiaweek magazine" ''Asian Economic News'', 3 December 2001 The magazine was formerly associated with '''' (亞洲週刊), an international Chinese newsweekly, before Time Warner media acquired it. History ''Asiawe ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
