2016 Summer Olympics Marketing
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2016 Summer Olympics Marketing
2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009. Symbols Emblem The official emblem for the 2016 Summer Olympics was designed by the Brazilian agency Tatíl Design and unveiled on 31 December 2010, winning in a competition against 139 agencies. The logo represents three figures joined at their arms and feet, with the overall shape reflecting that of Sugarloaf Mountain. The emblem was also designed to have a three-dimensional form, which designer Fred Gelli claimed made it the "first 3D logo in the history of the Olympics." The logo has been noted as evoking Henri Matisse's painting ''Dance''. There were also allegations by the Colorado-based Telluride Foundation that the logo had been plagiarised from its own. While also consisting of several figures linked in motion, the Telluride Foundation logo contains four figures. This is not the first time that the foundation had alleged plagiarism of its logo by a Brazili ...
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Rio De Janeiro
Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a beta global city, Rio de Janeiro is the sixth-most populous city in the Americas. Part of the city has been designated as a World Heritage Site, named "Rio de Janeiro: Carioca Landscapes between the Mountain and the Sea", on 1 July 2012 as a Cultural Landscape. Founded in 1565 by the Portuguese, the city was initially the seat of the Captaincy of Rio de Janeiro, a domain of the Portuguese Empire. In 1763, it became the capital of the State of Brazil, a state of the Portuguese Empire. In 1808, when the Portuguese Royal Court moved to Brazil, Rio de Janeiro became the seat of the court of Queen Maria I of Portugal. She subsequently, under the leadership of her son the prince regent João VI of Portugal, raised Brazil to the dignity of a k ...
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Overwatch (video Game)
''Overwatch'' was a 2016 team-based multiplayer first-person shooter game by Blizzard Entertainment. The game was first released for PlayStation 4, Windows, and Xbox One in May 2016 and Nintendo Switch in October 2019. Cross-platform play was supported across all platforms. Described as a "hero shooter", ''Overwatch'' assigned players into two teams of six, with each player selecting from a Characters of Overwatch, large roster of characters, known as "heroes", with unique abilities. Teams worked to complete map-specific objectives within a limited period of time. Blizzard added new characters, maps, and game modes post-release, all free of charge, with the only additional cost to players being optional loot boxes to purchase cosmetic items. ''Overwatch'' is Blizzard's fourth major franchise and came about following the 2014 cancellation of a massively multiplayer online role-playing game, ''Titan (Blizzard Entertainment project), Titan''. A portion of the ''Titan'' team were ...
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Omega SA
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as ''La Generale Watch Co.'' until incorporating the name ''Omega'' in 1903, becoming ''Louis Brandt et Frère-Omega Watch & Co.'' In 1984, the company officially changed its name to ''Omega SA'' and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group. Britain's Royal Flying Corps used Omega watches in 1917 for its combat units, followed by the U.S. Army in 1918, and NASA in 1969 for Apollo 11. Omega has been the official timekeeper of the Olympics since 1932 and is the current timekeeper of the America's Cup yacht race. Omega was a main partner of the 2022 Winter Olympics. History Early history The forerunner of Omega, ''La Generale Watch Co.'', was founded at La Chaux-de-Fonds, Switzerland, in 1848 by Louis Brandt, who assembled key-wound precision pocket watches from parts suppli ...
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McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ...
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General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energy, digital industry, additive manufacturing and venture capital and finance, but has since divested from several areas, now primarily consisting of the first four segments. In 2020, GE ranked among the Fortune 500 as the 33rd largest firm in the United States by gross revenue. In 2011, GE ranked among the Fortune 20 as the 14th most profitable company, but later very severely underperformed the market (by about 75%) as its profitability collapsed. Two employees of GE – Irving Langmuir (1932) and Ivar Giaever (1973) – have been awarded the Nobel Prize. On November 9, 2021, the company announced it would divide itself into three investment-grade public companies. On July 18, 2022, GE unveiled the brand names of the companies it will ...
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Dow Chemical Company
The Dow Chemical Company, officially Dow Inc., is an American multinational chemical corporation headquartered in Midland, Michigan, United States. The company is among the three largest chemical producers in the world. Dow manufactures plastics, chemicals, and agricultural products. With a presence in about 160 countries, it employs about 54,000 people worldwide. Dow has been called the "chemical companies' chemical company," as its sales are to other industries rather than directly to end-use consumers. Dow is a member of the American Chemistry Council. In 2015, Dow and fellow chemical company DuPont agreed to a corporate reorganization which involved the merger and split of Dow and DuPont into three different companies. The plan commenced in 2017, when Dow and DuPont merged to form DowDuPont, and finalized in April 2019, as the materials science division was spunoff from DowDuPont and took the name of the Dow Chemical Company. History Early history Dow was founded in 1 ...
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The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes. The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. He developed the beverage as a patent medicine in an effort to control his addiction. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to A ...
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Bridgestone
is a Japanese multinational tire manufacturer founded in 1931 by Shojiro Ishibashi (1889–1976) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of , meaning 'stone bridge' in Japanese. As of 2021, Bridgestone/ Firestone is the largest manufacturer of tires in the world, followed by Michelin in France, Goodyear in the United States, MRF in India, Continental in Germany and Pirelli in Italy. Bridgestone Group has 181 production facilities in 24 countries as of July 2018. History Origins The history of Bridgestone America dates back to the two separate companies that merged to form Bridgestone Tire company. The first one is Firestone Tire & Rubber Company, that was founded in August 1900 by Harvey Firestone and was headquartered in Akron, Ohio. The second one is the ''Bridgestone Tire Company, Ltd.'', founded in 1931 by Shojiro Ishibashi in Japan. The first Bridgestone tire was produced on 9 April 1930, by the Jap ...
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Atos
Atos is a European multinational information technology (IT) service and consulting company headquartered in Bezons, France and offices worldwide. It specialises in hi-tech transactional services, unified communications, cloud, big data and cybersecurity services. Atos operates worldwide under the brands Atos, Atos, Syntel, Atos Consulting, Atos Healthcare, Atos Worldgrid, Groupe Bull, Canopy, Maven Wave, and Unify. History The company was formed in 1997 through a merger of two French IT companies; and combined with the Dutch-based company Origin B.V. in 2000 to become Atos Origin. It subsequently acquired KPMG Consulting in 2002 and SchlumbergerSema in 2004. In 2010 Atos Origin announced the buyout of Siemens IT Solutions and Services and finalized the acquisition in July 2011. Afterwards, the company name reverted to Atos. Background: a series of mergers (1997–2011) In 1996, Origin B.V. was created after a merger of the Dutch company BSO and the Philips C&P (Commu ...
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360-degree Video
360-degree videos, also known as surround video, or immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback on normal flat display the viewer has control of the viewing direction like a panorama. It can also be played on a display or projectors arranged in a sphere or some part of a sphere. Creation 360-degree video is typically recorded using either a special rig of multiple cameras, or using a dedicated camera that contains multiple camera lenses embedded into the device, and recording overlapping angles simultaneously. Specialized omnidirectional cameras and rigs have been developed for the purpose of recording 360-degree video, including rigs such as GoPro's Omni and Odyssey (which consist of multiple action cameras installed within a frame), and contained cameras like the Nokia OZO. There have also been handheld dual-lens cameras ...
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Portuguese Language
Portuguese ( or, in full, ) is a western Romance language of the Indo-European language family, originating in the Iberian Peninsula of Europe. It is an official language of Portugal, Brazil, Cape Verde, Angola, Mozambique, Guinea-Bissau and São Tomé and Príncipe, while having co-official language status in East Timor, Equatorial Guinea, and Macau. A Portuguese-speaking person or nation is referred to as " Lusophone" (). As the result of expansion during colonial times, a cultural presence of Portuguese speakers is also found around the world. Portuguese is part of the Ibero-Romance group that evolved from several dialects of Vulgar Latin in the medieval Kingdom of Galicia and the County of Portugal, and has kept some Celtic phonology in its lexicon. With approximately 250 million native speakers and 24 million L2 (second language) speakers, Portuguese has approximately 274 million total speakers. It is usually listed as the sixth-most spoken language, the third-most sp ...
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Soccer
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is to score more goals than the opposition by moving the ball beyond the goal line into a rectangular framed goal defended by the opposing side. Traditionally, the game has been played over two 45 minute halves, for a total match time of 90 minutes. With an estimated 250 million players active in over 200 countries, it is considered the world's most popular sport. The game of association football is played in accordance with the Laws of the Game, a set of rules that has been in effect since 1863 with the International Football Association Board (IFAB) maintaining them since 1886. The game is played with a football that is in circumference. The two teams compete to get the ball into the other team's goal (between the posts and under t ...
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