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2006 FIFA World Cup Sponsorship
Corporate sponsorship during the 2006 World Cup has been a major source of revenue for FIFA, but it has also led to criticism for overly commercializing the event and allocating too many game tickets to sponsors, as well as for prohibitive actions against non-sponsor advertising around the stadiums. FIFA has defended its policies by pointing out that all of its profits from the World Cup are invested back into worldwide football. Examples of sponsorship As sporting events have become increasingly commercialized, a wide variety of sponsorship opportunities have emerged - or been created - and the 2006 FIFA World Cup was no different. Hyundai supplied team buses for each of the thirty-two finalists, and held a contest to decide the team bus slogans. Adidas supplied fifteen personalized match balls for every match of the tournament. Each Teamgeist ball has the name of the stadium, the national teams, the date of the match and the kickoff time are printed. The balls used for the final ma ...
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2006 FIFA World Cup
The 2006 FIFA World Cup, also branded as Germany 2006, was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which had won the right to host the event in July 2000. Teams representing 198 national football associations from all six populated continents participated in the qualification process which began in September 2003. Thirty-one teams qualified from this process along with hosts Germany for the finals tournament. It was the second time that Germany staged the competition and the first as a unified country along with the former East Germany with Leipzig as a host city (the other was in 1974 in West Germany), and the 10th time that the tournament was held in Europe. Italy won the tournament, claiming their fourth World Cup title, defeating France 5–3 in a penalty shoot-out in the final after extra time had finished in a 1–1 draw. Germany defeated Portugal 3–1 to finis ...
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Emirates (airline)
Emirates ( ar, طَيَران الإمارات DMG: ''Ṭayarān Al-Imārāt'') is one of two flag carriers of the United Arab Emirates (the other being Etihad). Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, which is owned by the government of Dubai's Investment Corporation of Dubai. , it was also the largest airline in the Middle East, operating over 3,600 flights per week from its hub at Terminal 3 of Dubai International Airport. It operates to more than 150 cities in 80 countries across 6 continents through its fleet of nearly 300 aircraft. Cargo activities are undertaken by Emirates SkyCargo. Emirates is the world's fourth-largest airline by scheduled revenue passenger-kilometers flown, and the second-largest in terms of freight tonne-kilometers flown. During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was conceived on 15 March 1985, with backing from Dubai's royal family, with Pakistan Internatio ...
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Netherlands National Football Team
The Netherlands national football team ( nl, Nederlands voetbalelftal or simply ''Het Nederlands elftal'') has represented the Netherlands in international men's football matches since 1905. The men's national team is controlled by the Royal Dutch Football Association (KNVB), the governing body for football in the Netherlands, which is a part of UEFA, under the jurisdiction of FIFA. They were sometimes regarded as the greatest national team of the respective generations. Most of the Netherlands' home matches are played at the Johan Cruyff Arena, De Kuip, Philips Stadion and De Grolsch Veste. The team is colloquially referred to as ''Het Nederlands Elftal'' (The Dutch Eleven) or ''Oranje'', after the House of Orange-Nassau and their distinctive orange jerseys. Informally the team, like the country itself, was referred to as ''Holland''. The fan club is known as ''Het Oranje Legioen'' (The Orange Legion). The Netherlands has competed in eleven FIFA World Cups, appearing in the ...
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The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (founded in 1821) are published by Times Newspapers, since 1981 a subsidiary of News UK, in turn wholly owned by News Corp. ''The Times'' and ''The Sunday Times'', which do not share editorial staff, were founded independently and have only had common ownership since 1966. In general, the political position of ''The Times'' is considered to be centre-right. ''The Times'' is the first newspaper to have borne that name, lending it to numerous other papers around the world, such as ''The Times of India'', ''The New York Times'', and more recently, digital-first publications such as TheTimesBlog.com (Since 2017). In countries where these other titles are popular, the newspaper is often referred to as , or as , although the newspaper is of nationa ...
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Budweiser Budvar
Budweiser Budvar ( ) is a brewery in the Czech city of České Budějovice (german: Budweis), best known for its original Budweiser or Budweiser Budvar pale lager brewed using artesian water, Moravian barley and Saaz hops. Budweiser Budvar is the fourth largest beer producer in the Czech Republic and the second largest exporter of beer abroad. The state-owned brewery and its Budweiser pale lager have been engaged in a trademark dispute with Anheuser-Busch, a brewery in the United States, over the right to market and sell the beer under the name ''Budweiser'' since the start of the 20th century. The brewery is incorporated as Budějovický Budvar, národní podnik ("Budweiser Budvar, national enterprise"). History 1265–1895 The history of brewing in České Budějovice (german: Budweis) dates back to 1265, when Ottokar II, King of Bohemia, granted the city brewing rights. At one point, the city was the imperial brewery of the Holy Roman Empire. To promote the quality ...
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Czech Republic
The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The Czech Republic has a hilly landscape that covers an area of with a mostly temperate continental and oceanic climate. The capital and largest city is Prague; other major cities and urban areas include Brno, Ostrava, Plzeň and Liberec. The Duchy of Bohemia was founded in the late 9th century under Great Moravia. It was formally recognized as an Imperial State of the Holy Roman Empire in 1002 and became a kingdom in 1198. Following the Battle of Mohács in 1526, the whole Crown of Bohemia was gradually integrated into the Habsburg monarchy. The Protestant Bohemian Revolt led to the Thirty Years' War. After the Battle of White Mountain, the Habsburgs consolidated their rule. With the dissolution of the Holy Empire in 1806, the Cro ...
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Reinheitsgebot
The ''Reinheitsgebot'' (, literally "purity order") is a series of regulations limiting the ingredients in beer in Germany and the states of the former Holy Roman Empire. The best known version of the law was adopted in Bavaria in 1516 (by William IV), but similar regulations predate the Bavarian order, and modern regulations also significantly differ from the 1516 Bavarian version. Although today, the Reinheitsgebot is mentioned in various texts about the history of beer, historically it was only applied in the duchy of Bavaria and from 1906 in Germany as a whole, and it had little or no effect in other countries or regions. 1516 Bavarian law The most influential predecessor of the modern ''Reinheitsgebot'' was a law first adopted in the duchy of Munich in 1487. After Bavaria was reunited, the Munich law was adopted across the entirety of Bavaria on 23 April 1516. As Germany unified, Bavaria pushed for adoption of this law on a national basis (see '' Broader adoption''). Ing ...
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Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, or ...
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Toshiba
, commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors, hard disk drives (HDD), printers, batteries, lighting, as well as IT solutions such as quantum cryptography which has been in development at Cambridge Research Laboratory, Toshiba Europe, located in the United Kingdom, now being commercialised. It was one of the biggest manufacturers of personal computers, consumer electronics, home appliances, and medical equipment. As a semiconductor company and the inventor of flash memory, Toshiba had been one of the top 10 in the chip industry until its flash memory unit was spun off as Toshiba Memory, later Kioxia, in the late 2010s. The Toshiba name is derived from its former name, Tokyo Shibaura Denki K.K. (Tokyo Shibaura Elect ...
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Philips
Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters is still in Eindhoven. Philips was formerly one of the largest electronics companies in the world, but is currently focused on the area of health technology, having divested its other divisions. The company was founded in 1891 by Gerard Philips and his father Frederik, with their first products being light bulbs. It currently employs around 80,000 people across 100 countries. The company gained its royal honorary title (hence the ''Koninklijke'') in 1998 and dropped the "Electronics" in its name in 2013, due to its refocusing from consumer electronics to healthcare technology. Philips is organized into three main divisions: Personal Health (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Connecte ...
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McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ...
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