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Slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish language, Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended a ...
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Political Slogan
The following is a list of notable political slogans. Political slogan (listed alphabetically) A * Abki baar Modi Sarkar – Bharatiya Janata Party's campaign slogan for 2014 Indian Parliamentary Elections * ACT UP, Fight Back, Fight AIDS – The slogan of the AIDS activist group ACT UP, the AIDS Coalition to Unleash Power, grassroots political activists working to end the HIV/AIDS pandemic B * Bangladesh Zindabad – Long live Bangladesh * Believe women – used to encourage people to believe the testimony of women regarding violent and sexual assault. * Bessarabia, Romanian land – Romanian nationalist and irredentist phrase posing claims over the region of Bessarabia. * Better dead than Red – anti-Communist slogan. * Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans * Black Lives Matter * Black Power – a political slogan and a name for various associated ideologies, popularized by Stokely Carmichael in the 1960 ...
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Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ...
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Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, ...
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Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''sign ...
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Just Do It
''Just Do It '' or JDI for short is a trademark of shoe company Nike, and it is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. Campaign The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." ...
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Nazi
Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Nazi Germany. During Hitler's rise to power in 1930s Europe, it was frequently referred to as Hitlerism (german: Hitlerfaschismus). The later related term " neo-Nazism" is applied to other far-right groups with similar ideas which formed after the Second World War. Nazism is a form of fascism, with disdain for liberal democracy and the parliamentary system. It incorporates a dictatorship, fervent antisemitism, anti-communism, scientific racism, and the use of eugenics into its creed. Its extreme nationalism originated in pan-Germanism and the ethno-nationalist '' Völkisch'' movement which had been a prominent aspect of German nationalism since the late 19th century, and it was strongly influenced by the paramilitary groups that ...
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Motto
A motto (derived from the Latin , 'mutter', by way of Italian , 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. Mottos (or mottoes) are usually found predominantly in written form (unlike slogans, which may also be expressed orally), and may stem from long traditions of social foundations, or from significant events, such as a civil war or a revolution. A motto may be in any language, but Latin has been widely used, especially in the Western world. Heraldry In heraldry, a motto is often found below the shield in a banderole; this placement stems from the Middle Ages, in which the vast majority of nobles possessed a coat of arms complete with a motto. In the case of Scottish heraldry, it is mandated to appear above the crest. Spanish coats of arms may display a motto in the bordure of the shield. In heraldic literature, the terms 'rallying cry' r ...
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Big Lies
A big lie (german: große Lüge) is a gross distortion or misrepresentation of the truth, used especially as a propaganda technique. The German expression was coined by Adolf Hitler, when he dictated his book ''Mein Kampf'' (1925), to describe the use of a lie so colossal that no one would believe that someone "could have the impudence to distort the truth so infamously." Hitler claimed that the technique had been used by Jews to blame Germany's loss in on German general Erich Ludendorff, who was a prominent nationalist political leader in the Weimar Republic. According to historian Jeffrey Herf, the Nazis used the idea of the original big lie to turn sentiment against Jews and justify the Holocaust. Herf maintains that Joseph Goebbels and the Nazi Party actually used the big lie technique that they describedand that they used it to turn long-standing antisemitism in Europe into mass murder. Herf further argues that the Nazis' big lie was their depiction of Germany as an inno ...
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Rhetorical
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, m ...
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Scottish Gaelic
Scottish Gaelic ( gd, Gàidhlig ), also known as Scots Gaelic and Gaelic, is a Goidelic language (in the Celtic branch of the Indo-European language family) native to the Gaels of Scotland. As a Goidelic language, Scottish Gaelic, as well as both Irish and Manx, developed out of Old Irish. It became a distinct spoken language sometime in the 13th century in the Middle Irish period, although a common literary language was shared by the Gaels of both Ireland and Scotland until well into the 17th century. Most of modern Scotland was once Gaelic-speaking, as evidenced especially by Gaelic-language place names. In the 2011 census of Scotland, 57,375 people (1.1% of the Scottish population aged over 3 years old) reported being able to speak Gaelic, 1,275 fewer than in 2001. The highest percentages of Gaelic speakers were in the Outer Hebrides. Nevertheless, there is a language revival, and the number of speakers of the language under age 20 did not decrease between the 200 ...
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Soviet
The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national republics; in practice, both its government and its economy were highly centralized until its final years. It was a one-party state governed by the Communist Party of the Soviet Union, with the city of Moscow serving as its capital as well as that of its largest and most populous republic: the Russian SFSR. Other major cities included Leningrad (Russian SFSR), Kiev (Ukrainian SSR), Minsk ( Byelorussian SSR), Tashkent ( Uzbek SSR), Alma-Ata ( Kazakh SSR), and Novosibirsk (Russian SFSR). It was the largest country in the world, covering over and spanning eleven time zones. The country's roots lay in the October Revolution of 1917, when the Bolsheviks, under the leadership of Vladimir Lenin, overthrew the Russian Provisional Go ...
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Propaganda Posters
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world. Visually s ...
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